Dedun Ezichi Pitches Tent With PZ Cussons As Head Of Category, Personal Hygiene

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Marketing Professional, Dedun Ezichi has pitched tent with personal and healthcare giants, PZ Cussons, as Head of Category, Personal Hygiene.

Prior her appointment, Dedun was the Head of Digital at Seven-Up Bottling Company (SBC) where she led the digital team to deliver disruptive digital communications across the SBC brand portfolio which include Pepsi, 2Sure, 7up, Aquafina, Rockstar, Supa Komando, and Lipton Ice Tea.

Before joining SBC, she worked at Westernlotto Ltd as a Brand Manager where she worked directly with the head of marketing where she developed marketing strategies and set the scope, implemented, managed & reviewed all marketing campaigns for the brand.

Dedun started her career at First Bank of Nigeria as a Portfolio Manager and then moved to ALARA Lagos as a Marketing Associate. After six months, she joined TSC Agency as the Co-Founder.

She was also the Brand Manager at Maju Fashion where she was charged with the responsibilities of developing and implementing the overall brand marketing strategy both online and offline. She also managed the brand’s relationships with social media influencers.

Dedun holds a Master’s of Science, (MSc), International Business from Coventry University and also a Bachelor of Science (B.Sc.), Business Management from the University of Essex.

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