X3M Ideas Named Agency Of The Year At LAIF, Sweeps Table With 276 Points

Some X3M Ideas Management Team members and some guests at an event to mark the agency’s landmark win at the Cannes Lions.

Multiple award-winning creative powerhouse, X3M Ideas has yet again emerged top winner at this year’s Lagos Advertising and Ideas Festival, LAIF.

Following a galaxy of successful outings globally, the agency did it again on “home soil”, at the just concluded LAIF, when it swept to the top of the league with 15 gold, 20 silver and 7 gold, earning a total of 276 points.

The grand finale of this year’s LAIF that was held last Friday, 18 November, 2023 at The Hall, Victoria Island was indeed a unique time of festivity as winners of various categories clinked glasses to celebrate all the great works that got recognised this season.

The scoring for this season was quite unique as AAAN resolved to jettison the scoring system of the previous years that placed emphasis on winning the Grand Prix. This year, points were allotted to all awards and this led to X3M Ideas coming tops at this year’s LAIF Awards.

It could be recalled that The agency, broke a 70-year record of being the first Nigerian agency to win at Cannes Advertising Festival in France.

Also, a few weeks ago X3M Ideas, made Nigeria proud by clinching major awards in the 2023 edition of Lisbon International Advertising Festivals Group.

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