X3M Ideas

...Ayoade Aderoju Named Brand & Strategy Director; Sola Mosuro Appointed Creative Director X3M Ideas, one of Africa's leading full-service creative and advertising agencies, today announced the appointment of two senior…

Following  the presentation by Ayoade Omolola, Strategy Lead at X3M Ideas of the agency’s groundbreaking Gen Z Drinking Report to stakeholders at the Lagos Marriott Hotel Ikeja last Friday, attention shifted from the data itself to…

The prevailing assumption that Nigeria’s Generation Z is turning away from alcohol has become one of the most discussed themes in contemporary consumer marketing. Across global reports and industry commentary, younger consumers are…

…As Lagos-based independent agency places 4th among 674 global agencies in the ACT Good Report 2026 The Nigerian advertising industry has reason to celebrate on the global advertising stage as X3M Ideas, one of Africa’s fast…

Barely months after industry peers and stakeholders at the 2025 Lagos Advertising & Ideas Festival (LAIF) Awards crowned X3M Ideas as Nigeria's most creative advertising agency, the Loeries, one of Africa's foremost platforms…

The Nigerian advertising industry came together in spectacular fashion yesterday, as the Lagos Advertising and Ideas Festival (LAIF) celebrated its landmark 20th edition at the Lagos Marriott Hotel in Ikeja. The glittering awards…

One of Nigeria’s leading creative agencies, X3M Ideas, has made the country proud at the first night of the ongoing Loeries Awards 2025. The agency won Craft Gold in the Print Crafts Photography Campaign category for its emotional…

The Managing Director of X3M Ideas, Steve Babaeko has said he would rather his company take up shares in businesses his agency handles than be paid retainers. Babaeko whose company was rated as one of the top 50 businesses in…

One of Africa’s leading creative forces on the global stage, X3M Ideas, has announced the elevation of Adenike Odutola to the position of New Global Expansion Chief. Announcing this today, the Chief Executive Officer of X3M…

X3M Ideas, a prominent pan-African marketing communications agency, has announced a strategic partnership with IKIGAI 360, a creative agency with established operations in Mozambique and a burgeoning presence in Portugal. The…