The Experiential Marketers Association of Nigeria (EXMAN), the apex body for experiential and activation agencies in Nigeria, paid a courtesy visit to the Lagos State Signage and Advertising Agency (LASAA) today.
Speaking on the visit, Medebem revealed that the purpose of the visit is to “discuss our continued collaboration as well as exploring new avenues for mutual growth and impact,” she said.
The EXMAN delegation, led by President Mrs. Tolulope Medebem, met with LASAA’s Managing Director Mr. Fatiu Akiolu and other senior agency executives. The purpose of the visit was to discuss continued collaboration between EXMAN and LASAA and explore new opportunities for mutual growth and impact.
In the meeting, LASAA commended EXMAN member agencies for their high rate of compliance with state signage regulations. Mr. Akiolu praised EXMAN’s efforts to ensure their members follow proper permitting procedures for experiential campaigns and activations in Lagos State.
Identifying several areas where they can work together more closely moving forward, LASAA called for enhanced collaboration between EXMAN member agencies, clients and the advertising and signage agency to develop innovative experiential and out-of-home marketing programs tailored for Lagos.
“Our visit to LASAA today marks an important step in strengthening the relationship between experiential agencies and the regulatory body in Lagos,” said EXMAN President Mrs. Medebem. “We look forward to building on this positive momentum and working hand-in-hand with LASAA on future initiatives.”
The Experiential Marketers Association of Nigeria is the sectoral trade body for forward-looking experiential marketing communications agencies in Nigeria. As well as serving as a co-operative of the best experiential marketing agencies in Nigeria, it exists to support, promote and defend the interests of over 45 member agencies, with total billing of over thirty billion naira through comprehensive core services and platforms.