Over 30 mega shows! Different cities, mega A-list star artistes, one drink…Pepsi! That is all it took to make December the bomb! It sounds easy but it’s a lot more than that! When you think Detty December, you think Africa, you think Naija…. and you can’t just help but also think of the one drink that will always be at the centre of it all – Pepsi!
Today, Pepsi’s support of live shows is so definitive that Pepsi’s event calendar for December is essentially the guide to enjoying Lagos during the festive season. More than any single brand, Pepsi has become synonymous with live shows and late December nights. In fact, in Nigeria, among young people and concert-goers, the last month of the year has come to be known as Disembaa – 2 years after Pepsi’s 2017 “Detty Disembaa campaign painted the town red and blue and changed the face of Nigeria’s concert season.
More than any other brand, Pepsi has become synonymous with Nigeria’s famous “Detty December” celebrations. And why not December? The blast of the fireworks that heralded the first minute in January 2023 came with a truckload of drama for Nigerians. Our dear fatherland witnessed things that had citizens in a perpetual state of “Wetin’ be this?” a year that was both as emotionally draining for many as it was fulfilling for others…and a mixed bag of fortunes for others.
Over the last decade and counting, Brand Pepsi has been at the heart of Naija pop culture. Consistently delivering on its promise of amazing taste, and unforgettable experiences and connecting consumers with some of Naija’s biggest stars in the music industry
We are the heartbeat of music in Naija and when it comes to December, the brand, Pepsi has strategically owned this space by activating its music engagement pillar through partnerships with some Strategic music platforms. It’s a no-brainer… Pepsi has it on lock
Whichever category you belong to, the timing could not have been any better. 2023 had kicked off with now erstwhile central bank governor Godwin Emefiele’s disastrous naira redesign policy, which saw nearly the entire cash supply sucked from circulation. For months, ATMs sat empty as Nigerians endured interminable queues just to withdraw their own money.
Nigerians desperately hoped for better leadership going to the polls in February. Depending on the side of the political or ‘apolitical’ divide or affiliation, that election will stand as one of the most emotionally, mentally, and psychologically draining for Nigerians. Our dear President Bola Ahmed Tinubu ultimately prevailed in what has been variously described as a divisive vote, leaving the opposition convinced Nigeria’s democracy was broken.
Tinubu quickly removed fuel subsidies after taking office, causing prices to triple practically overnight. Inflation soared, and Nigerians’ stagnant wages bought less and less. Morale plunged further as corporate titans like GSK, P&G, and Unilever exited Nigeria, citing unfavorable business conditions and taking beloved brands with them.
Meanwhile, professionals and students embarked on “japa” – mass emigration abroad to more stable countries. While parents bid tearful goodbyes to children starting new lives overseas, lovers bid farewell to their partners, some uncertain about the fate of their relationship; friends and siblings are not left out.
All these are besides the hustle and bustle of daily life for Nigerians as well as the negative stories of kidnapping, armed banditry, and adverse economic measures among all the negatives Nigerians endured in 2023. By December, Nigerians were exhausted and desperate for fun!
And, Pepsi Naija, the brand that speaks the very distinct language of Nigerians, that brand whose brand DNA has fun, pizzazz, and the very intrinsic taste and cola, was ready to come up with just the right thing Nigerians needed – Pepsi No Dulling Disembaa, #Pepsinodullingdisembaa or Pepsis DND for short! With its signature blue, red, and white logo plastered across venues nationwide, Pepsi made it clear no other brand could match its scale and ambition for Detty December. 12 mega-concerts is an unprecedented undertaking. For the brand, the assignment was clear – Nigerians needed to exhale, laugh, link up with old friends, and sway to anthemic afrobeats and a fizzy dose of euphoria that only Pepsi can provide. 2023 tested Nigeria to its limits, but Detty December brought catharsis. And Pepsi can rightly toast itself as the nation’s preeminent provider of fizzy relief from a turbulent year.
A Culture of Putting the Beat In AfroBeat
Today, Pepsi’s support of live shows is so definitive that Pepsi’s event calendar for December is essentially the guide to enjoying Lagos during the festive season. One of the vehicles it has used in effectively doing this is through music – Afrobeat. It is no surprise that it has come to be known as the brand that is putting the beat in Afrobeat!
Arguably no live show goes as far as defining Pepsi’s strategic contribution quite like the Lynxxx and Friends Campus Tour as far back as 2011, to its support of DJs culminating in 2018’s Lituation Parties to the Disembaa No Dulling mega parties in 2023. In 2011, riding on the strength of pop hits like “Change Your Parade” and “Alabukun”, Lynxxx set out to thrill fans across the country through his aptly-named university tour. A sponsor that could travel the country, even on the Northern leg, and connect with the fans was the platform Lynxxx needed. Pepsi signed on and 8 years later, the rest is pop culture history. That university tour, as well as the partnership between Lynxxx and Pepsi, created a template for artists that are still followed to this date.
Any fan will tell you that the crowning moment of any December is seeing their favourite artist, emerging to a loud ovation, at their headline event. Yet long before Eko Hotels became the scene of December concerts, Pepsi single-handedly pushed the country’s biggest stars through some of the most profitable endorsements in African history.
At a time when few Nigerian stars were genuinely bankable, Pepsi anointed Afropop’s golden boy, Wizkid, and its leading woman, Tiwa Savage, right as they were on the cusp of crossing over, with an endorsement that was impressively valued. Beyond simply endorsing these artists with the goodwill of a time-tested brand that’s recognised and loved by millions across the world, these endorsements have become one of the most important sources of income in a very disjointed marketplace.
More endorsements have followed since, and each announcement has seemingly elevated the artist firmly into the upper echelon. The announcement of Davido secured the Giant 3 for the brand shortly after. Tekno was next to join the ranks in 2017. DJ Spinall, DJ Xclusive, DJ Obi, and DJ Cuppy followed in 2018. This year, as one would expect of a brand with its finger on the Afrobeats’ pulse, Pepsi signaled the change of guard by announcing Burna Boy and Teni, the two biggest stars of 2018, as its newest brand ambassadors.
The same year, Pepsi went further, by embracing the men and women who keep our bodies moving and our playlists updated – the DJs. Despite their immense contribution to pollinating audiences, DJs had been relegated to the status of bit-part players in Nigerian music for years. In many ways, Pepsi’s DJ campaign was the first to remedy that. In the space of a few weeks, the soft drink giant announced it had signed four of Nigeria’s top DJs – DJ Xclusive, DJ Cuppy, DJ Spinall, and DJ Obi. Weeks later, the CSD giant shut down Lagos for the party of the year: four DJs, hundreds of hits, a great ambiance, and a ‘Lituation’, as the party was tagged.
For Nigerian fans, one of the biggest hallmarks of 2018 was a campaign that focused on capturing Nigerians’ immense national spirit – aptly tagged ‘Naija All The Way’. The vehicle? A star-studded TV ad that united some of the country’s biggest personalities – Jay-Jay Okocha, Wizkid, Davido, DJ Cuppy, Tiwa Savage, Alex Iwobi, Victor Moses, Ahmed Musa, DJ Spinall, DJ Xclusive – and that could well go down as a moment of its own.
Also customary for the brand, in 2019, Pepsi Nigeria announced plans to lift the spirit of Nigerians for the forthcoming holiday, via the ‘We Got Taste’ campaign. This concept was to host the best shows, party experiences, and concerts this Christmas like Pepsi Rhythm Unplugged, and Livespot X Festival amongst many others.
According to the Marketing Manager Of Seven-Up Bottling Company, Mr. Segun Ogunleye at a brief meeting, “There is a long line of events that will exhibit the true character of the taste that Pepsi stands for, through the intrinsic taste of the pop soda, the dynamic brand ambassadors, and the array of concerts planned out. All these have been put together to give Nigerians the ultimate taste experience for December.’
That December also featured Dj Cuppy’s ‘Cactus at the Roof party’, Dj Xclusive’s ‘All White Party’, and Dj Spinall’s ‘Party of Your Dreams’ which happen to be among the most celebrated raves in Nigeria and Africa. Indeed, the events were as tasteful as advertised. It had the Pepsi Rhythm Unplugged return for its 13th edition, with the Pepsi brand as its lead sponsor. But as Nigerian music continues to become a veritable global commodity, Pepsi has taken the important jump to connect local audiences with the world’s biggest artists. That year, after enjoying one of the biggest runs in hip-hop history, social media phenomenon, Cardi B performed in Lagos for the first time at the Livespot X Festival, courtesy of Pepsi. Other events include Burna Boy’s “Burna Boy in Concert”, Megan Thee Stallion’s debut appearance in Lagos, Teni’s “The Billionaire Experience”, Pepsi’s Wizkid Live concert, DJ Cuppy’s “Cactus at the Roof Party”, DJ Xclusive’s “All White Party” and DJ Spinall’s “Party Of Your Dreams”.
Pepsi will go on to sponsor Rhythm Unplugged up until December 2022 except for 2020 where it teamed up with Africa Magic to bring the party to the living rooms of Nigerians that have been kept indoors by the ravaging Corona Virus pandemic with its innovative Pepsi Africa Magic Turn Up Parties. In 2023, it decided to aim higher to come out with the mother of all concerts…only this time, bigger in scale, scope, and much more than any brand has ever sponsored in the history of Afrobeats and concerts in Nigeria!
Pepsi Disembaa No Dulling #PepsiDisembaaNoDulling
“DND” is an acronym people are quite familiar with and can always relate to. It means “do not disturb” in texting, slang, and social media. People use this abbreviation when they don’t wish to be bothered.
But with Pepsi Disembaa No Dulling, Pepsi adopted DND to further tell its consumers to enjoy this festive season to the fullest as Pepsi will be bringing them varieties of lit pockets of events to their different neighborhoods.
No Dulling also tells people not to hold back but go all out, get entertained, and enjoy all the exciting pockets of events we are bringing them this Disembaa. Pepsi Naija said It’s a “No Dulling Disembaa,” and boy, did they deliver! It’s been another week of back-to-back Confam Gbedu, unforgettable moments, and pure Naija entertainment:
PEPSI STACKED DECEMBER
The Pepsi December Stacked Concerts is your raw definition of the illusional 12 days of Christmas. From the 14th of December through to the 27th of December, it was back-to-back entertainment across the length and breadth of the country. From Abuja to Port Harcourt and Lagos, these shows had people grooving to the best of music from the biggest names in the country.
No Bad Vibes with Lax
Day 1 of the Stacked December commenced on the 14th of December with the ‘No Bad Vibes With L.A.X.’ Held at the Palms, Lagos, the show set the stage for the rest of the concerts scheduled for the Stacked December. The show which has been described as a pure fusion of Afrobeat and entertainment had Nigerian recording artist, Abdul Rasak Damilola Afolabi, better known as L.A.X drop pure vibes as Lagos came alive with the singer’s enchanting tunes. It was indeed a musical journey that transcended boundaries and took fans on a rhythmic embrace of musical energy that resonates with L.A.X’s sensational stage performance.
Asaka Live In Abuja
From No Bad Vibes with Lax, it gets even better with Mr. Money aka Asake, an award-winning singer and the rave of the moment, famed for his monster global Afrobeat hit songs, holding his concert, performing in Abuja the very next day on Friday, 15th December at Harrow Park.
The concert delivered on its promise to be an amazing experience for music enthusiasts and fans of the artiste who did not fail in delivering global Afrobeat hit songs like Lonely At the top, Omo Ope, Loaded, Trabaye, Yoga, Terminator, Sunshine, New Religion, I Believe, Bandana, Pallazzo, Amapiano, Awodi, Sunshine, 2.30, Baba God and many more, the energy will be octane.
Of course, Pepsi was there to provide unlimited refreshment while also ensuring that the December has No Dulling for the thousands of fans that attended the Asake Concert in Abuja.
Omah Lay Unplugged
The third day of Stacked December ushered in the Omah Lay Unplugged concert which was held in Lagos on Saturday, December 16, 2023It remains arguably one of the best performances of the year 2023 in retrospect.
The award-winning singer and one of the biggest artists of the year 2023 took to the stage and took his fans on a rollercoaster ride of his greatest hits and collaboration with live band. Held at The Palms in Lagos Omah Lay actually understood the assignment the concert was and wasted no time in doing justice to it. For an artiste who makes soothing music, he maintained the crowd’s energy from the moment he got on stage till the end of his performance on the night. As usual, Pepsi was among enablers of this as well as refreshed fans at the concert.
The Jiggy Concert by Young Jonn
If you are very conversant with Nigerian music, then you will no doubt have heard of ‘Young Jonn the Wicked Producer’. Well, for the fourth day of Stacked December, The producer took his turn at the Palms, Lagos, on the 17th of December 2023, to serenade and energize fans at his Jiggy concert. This headline concert is the ultimate prelude to his forthcoming album!
Sincerely BNXN Live in Concert
On the fifth day of Stacked December, it was BNXN former known as Buju’s turn to take over the Palms in Lagos, and thrill, on the 18th of December.
Lovers of his music were no disappointed as they experienced the magic of his unique blend of rhythm, where soulful tunes and heartfelt lyrics come together in perfect harmony. Indeed, BNXN took fans on a musical journey that only needs one refreshment – Pepsi!
Trench fest Dapper All Stars Edition
While the trenches will always be seen as a place with several unmet needs, on the 20th of December, 2023, a day that marked the day six of the Stacked December, ‘trenches’ became a word that was associated with abundance…abundance of talent, excitement, fun and entertainment. Held at the Palms, Lagos, Dvpper Music and Entertainment, through its subsidiary Dvpper Live, featured live performances from artists on the label services company’s packed roster, alongside other stars and related street-pop acts. Seyi Vibez, Shallipopi, Balloranking and TI Blaze were undoubtedly on the bill, and they were joined by street-rap superstar Zlatan, UK-based group and self-acclaimed ‘Area Boyz’, NSG, neo-Fuji singer Barry Jhay, Ghanaian pop breakout act Lasmid, Nigerian rap OG Ice Prince, popular singers L.A.X, Skiibii, and Bad Boy Timz, and more. The bill also featured emerging Dvpper artists like Zerry DL, Kashcoming, and TML Vibez.
Reminisce Alaye Toh Se Gogo
In what has been termed a celebration of street Vibes, Reminisce, the Alaga himself, turned up the heat with “Alaye Toh Se Gogo” — a concert like no other! This is on the seventh day of Stacked December, held on the 21st. Indeed, it was a night of unbridled energy, rap mastery- Reminisce’s signature style. It was a celebration of street vibes, lyrical prowess, and a prove that Reminisce’s journey in the music scene is one that is not ending soon.
An Intimate Night With Adekunle Gold
On the eighth day of Stacked Christmas, precisely December 22, 2023, Nigerian afropop artist Adekunle Gold captivated fans at his Intimate Night with Adekunle Gold concert. The event showcased the artist’s unique style and talent, with fans singing along to every song.
At a point during the concert, Adekunle Gold shared the stage with his beloved wife, Simi, leaving fans with single people fever. The event featured performances by industry acts Layo Wasabi and Enioluwa, making the evening more of a performance than a usual rave. Adekunle Gold performed classics like Okay, Ogaranya, and AG Baby, showcasing his versatility and appeal to fans.
Shallipopi: Road to Pluto
Shallipopi’s music and personality have endeared him to lovers of Nigerian music, which he leveraged to pull off a sold-out headline show at The Palms in Lagos on December 23rd, 2023. The Pluto Presido mesmerized the audience with electrifying live renditions of cherished hits like “Evil Receive”, “Never Ever” and “Obapluto”.
The star-studded event saw the likes of Zerry DL and Tega Boi DC gracing the stage, special appearances by BNXN, Seyi Vibez, and TML Vibez added to the euphoria, setting the stage for a show-stopping linkup with ODUMODUBLVCK for the viral hit “Cast.” Every performance was met with screams from the adoring fans in every corner of the venue.
I Said What I Said Christmas Special
For the 24th of December, Christmas Eve – which marks the tenth day of Stacked December, the I Said What I Said (ISWIS) Christmas Special Podcast was held. With over 2000 live attendees, it was electrifying with the audience put in the perfect mood for Christmas.
Yinka Ayefele & Sola Allyson Unboxed
Day 11 of the Stacked December ensured that lovers of ‘Tungba’ on December 26, 2023, enjoyed it at The Palms, Lagos. Yinka Ayefele and Sola Allyson ‘unboxed’ ‘Tungba’ to fans in a soul-stirring concert that brings together two iconic voices for a night of spiritual and uplifting melodies that will resonate with the depths of their soul.
Seyi Vibez Live In Lagos
Away from the Palms in Lekki, attention shifted to the Convention Centre of the prestigious Eko Hotel & Suites for another edition of Seyi Vibez Live In Lagos. Seyi Vibez Live in Lagos marked the 12th day of the Stacked December. Lovers of feel-good music laced with some spirituality, spiced up by street-hop vibes and lyrical prowess, had no other fun destination on Wednesday, December 27, 2023, than this mind-blowing concert by a rising street king.
All these shows were refreshed by Pepsi
PEPSI BLOCK PARTIES
The Stacked December concerts were not the only ones Pepsi refreshed or supported in many ways. Indeed, its quest to feature prominently in December entertainment has seen it sponsor the BlockParty, Africa’s premier youth festival, with the sensational Davido and Adekunle Gold (AG Baby) as the headlining acts for its blockbuster holiday events.
The parties took place on Boxing Day, December 26, and New Year’s Day, January 1, 2024. Davido headlined the Island iteration of the BlockParty, themed ‘Timeless BlockParty’. He was joined by other top talents including Fave, Odumodublvck, Shallipopi, Victony, and Dopecaesar, ensuring a diverse and exciting lineup that reflects the richness of Africa’s music scene.
The event also featured the BlockParty SoundSystem – an exceptional lineup of DJs and hypemen, all of whom are celebrated figures in the music and entertainment industry. The BlockParty radio comprised budding disc jockeys – DJ Titanium, Maze x Mxtreme, and SmallztheDJ and the trio of hype men – Livewire, MIA, and Tolu Daniels, who were tasked with engaging the crowd and creating a charged atmosphere.
On the other hand, AG Baby was the marquee act for the Mainland BlockParty’s fifth anniversary, for which organisers had targeted a mammoth footfall of 24,000 attendees, under the floated moniker #Mission24k. There is also the Capital Block Party which was held in the city of Abuja.
Obi’s House 5 Mondays Specials (Lagos & Abuja)
Rolling into a Monday night with high-energy beats might not sound like the typical start to a week, but DJ Obi has made it something to look forward to. For more than two years, he’s been throwing a weekly party that’s become more than just a gathering—it’s become a movement. From Bolivar to Hard Rock Cafe, DJ Obi has been amplifying the vibrant sounds of Lagos. What started as a response to post-COVID blues has transformed into a remedy for Monday traffic woes.
But Obi’s House isn’t just a party; it’s a catalyst for change in the music industry. It’s a platform that has launched emerging DJs and musicians into the spotlight. For years, Pepsi has been part of Obi’s House 5 Mondays Specials and this year is no different. With shows in Lagos and Abuja, the cola brand was sure to add the fizzy euphoria needed to spice up the party, this year.
Exciting Events Powered By Pepsi in 2023 Season Of Celebrations Include the following:
Entertainment Week Lagos 2023
Pepsi was also a part of the groundbreaking annual event, Entertainment Week Lagos, which commenced on December 13th, drawing thousands of industry leaders, celebrities, Gen Z, and thought leaders from across the continent. The event, hosted at Livespot Entertarium, featured a series of activities, including masterclasses, panel sessions, Deal Room, exhibitions, showcases, a film hub, and live performances at Club X. This second edition facilitated funding for entertainment tech startups, nurtured and upskilled talent, built capacity within the industry, fostered global and local exchange, and advocated for policies and solutions to address ongoing challenges within the entertainment sector.
A Night of Queen
‘A Night of Quuens’ was organized by Livewire Concerts. It took place on December 17th, 2023.
The concert was one of the unforgettable nights in the festive season and saw an all-female lineup take the stage. It featured Tiwa Savage, Teni, Simi, Waje, Niniola, Yemi Alade, Dope Ceaser, and others, showcasing the incredible talent and diversity of Nigeria’s female music scene.
A Night of Queens concert was more than just a musical performance, it was a celebration of female excellence and a testament to the groundbreaking achievements of these remarkable female performers.
From Tiwa Savage’s captivating Afropop to Teni’s infectious melodies, Simi’s soulful vocals to Waje’s powerful voice, Niniola’s vibrant energy to Yemi Alade’s electrifying performances, and Dope Ceaser’s captivating blend of genres, the audience got a treat that left them panting for more.
Livespot X Festival
The 2023 edition of Livespot X festival tagged ‘to the Max 2 with Jaybreeze’ event left unforgettable memories on the minds of Lagos socialites and fun lovers as the night was lit up with electrifying performances from superstars like Reekado Banks, Lax Crayon, Young John, Skibii among others.
The event which was held at Livespot Entertarium Lekki, was hosted by Nigerian music luminary Tiwa Savage, Jayda Wayda, and Dess Dior, with live performances by some known DJs in Nigeria.
The Livespot X Festival was loaded with so many fantastic acts on stage. The lineup for the year had some of the biggest names in music and art, making it a must-attend event for all fans of urban pop culture.
Rhythms and Roots
Rhythms and Roots is a cultural kaleidoscope of music, food, and art. The 2023 edition which took place at VI Lagos on December 2, was a vibrant celebration of diversity.
It was a harmonious journey where rhythm from around the world converged, flavours danced on the palate of all the attendees and artistry was paintings.
The attendees also experienced live performances from Teni The Entertainer, Kafayat Quadri, Arb Band, Progress, Tommy Wa, and Jungle Age showcasing the rich tapestry of global music, savour a feast of international cuisines, and exploring an art gallery that transcends borders.
Bear With Us Festival 2
Popular music artiste, Davido headlined the second annual BEAR WITH US FESTIVAL (BWUFEST2) on December 27, 2023, at Landmark Beach, Oniru Lagos. The event which marked his return to the stage after more than a year, was highly anticipated by fans eager to see him perform live.
Achievas Entertainment Limited, the organizers, promised and delivered a high-quality festival experience with DJs and surprise artists.
Chiori Daniel Cole and Paul Cole Chiori, the driving force behind Achievas Entertainment, are known for attention-catching shows.
DJ-Spinall- Party of your dream
DJ SPINALL hosted his fans and music lovers for 5 hours five-hour energy performance synonymous with his name including Live performances by some of Nigeria’s favourite DJs.
The event took place on December 17, 2023, at the Federal Federal Palace Hotel and Casino Lagos. It was sponsored by top brands like Pepsi, and others.
Warri Again Live
Music lovers and fans were thrilled at the 2023 ‘Warri Again’ as twenty-one Nigerian entertainers stormed the Eko Convention Center venue of ‘Warri Again Live in Lagos’ during the yuletide.
The Nigerian entertainers, who were led by Fireboy, Tiwa Savage, D’Banj, and Kcee, include 15 musicians, two DJs, and four comedians.
The event, a brainchild of Amaju Pinnick’s Brownhill Group, saw Fireboy belling the cat for the music artist at the event. Kcee’s performance was next before Dbanj aka the Kokomaster further set the show on a high course with his razzmatazz.
Agbaya Link Up
Fun and party lovers gathered at the Agbaya link-up event in 2023, to bring back that nostalgic feeling of childhood. Several adults dressed in shots came ready to not just party but play as kids, adults getting down and playing as kids, and several games, from the water gun fight to the bouncing castle, thug-of-war, table tennis, snooker, and all made the event memorable.
The lively event happened at Landmark Private Beach, on the 8th Of October 2023, with over 1,000 people in attendance, different brands like Pepsi, and Flirt Vodka were present, and the event started around Noon.
Movie In The Park
At the 2023 Movie in the Park,’ movie lovers experienced cinematic magic under the stars. It was an unforgettable evening filled with blockbuster thrills and family-friendly fun.
The event which took place at Muri Okunola Park VI, on December 9 2023 screened a comedy directed by the famous Kayode Kasum. But the fun did not stop there as there was also an after-party with the participation of the incredible artist and performer, Iyanya, as well as famous DJs who set the mood.
Some lucky attendees won cash prizes, merchandise, and more, courtesy of many brand partners. The event was for movie buffs, a music lover, and those looking for a great night out or an opportunity to meet interesting people. Movie in the Park experience is the largest outdoor movie screening event in Nigeria. It offers a unique bonding experience through food, music and movies.
Alte Carnival
The atmosphere of Muri Okunola Park, VI, Lagos on December 30 was filled with joy and laughter as hundreds gathered for the Alte Carnival. The carnival is a cultural spectacle where alternative lifestyles, music, and art converge for an avant-garde celebration like no other. It was a carnival that transcended boundaries, featuring unique expressions, vibrant beats, and a kaleidoscope of alte creativity.
Street Souk
Street Souk 2023 is an event that could best be described as a vibrant chaos of creativity. It is an urban bazaar where culture, art, and commerce collide in an exhilarating celebration of street life.
It was an immersive experience for all the attendees where every corner at VI Lagos told a story, and every vendor was a curator of unique finds.
It was not just a market but a sensory journey through the heartbeat of the streets. It was a day filled with live performances, eclectic stalls, and the pulse of the city. Don’t miss Street Souk – your passport to the unconventional, where the streets come alive in a marketplace like no other.
