The Loeries, Africa and the Middle East’s premier brand communications festival, has officially opened entries for 2024. This highly anticipated annual event aims to enhance creative innovation and recognize exceptional work in the advertising and branding industries across the region.
“The Loeries is an organisation that is built on the mission of enhancing creative innovation,” says Loeries CEO, Preetesh Sewraj, “This year we continue this goal through this first step – opening of entries, This will allow brands, agencies, production companies and anyone that creates brand communication to submit their work into a judging programme that is rooted not just in a long history, but also in sound governance that is globally respected.”
According to the organisers, the entry eligibility period covers work that was commercially published, launched, or aired to a substantial audience anytime from July 1, 2023, to June 30, 2024. Entries are now open, with the early bird entry deadline set for May 3. The final entry phase is scheduled to close on May 31.
The Loeries focuses on key categories where creative excellence amplifies a brand’s ability to connect with its audience. Entrants can submit their work in various categories, including Film, Print, Radio & Audio, Digital, Design, Live Events, PR, Social Impact Campaign, Service Design, Media Innovation, and several other innovative categories. These categories are continuously refined annually to ensure they accurately represent the types of consumer communication being created across the region.
The Loeries, a non-profit company, is Africa and the Middle East’s premier initiative that recognizes, rewards, inspires, and fosters creative excellence in the brand communication industry. As the highest accolade for creativity and innovation across the region, The Loeries promotes and supports creativity by helping marketers, agencies, and consumers appreciate the value of ideas and fresh thinking.
Culminating in the biggest creative gathering across the region, Loeries Creative Week brings together the best innovative minds from the industry for a festival of networking, inspiring minds, and recognizing great work. The Loeries is the only award across Africa and the Middle East that informs the global WARC Creative 100, a showcase for the best creative work in the world.