creativity

An exclusive study by Marketing Week finds that while almost two-thirds of marketers are measuring the impact of creativity, they are still reliant on more “old-fashioned” research methods. By Sarah Vizard Measuring creativity is…

Bidemi Zakariyau Akande, MD/CEO, LSF|PR Leading public relations agency, LSF|PR has risen above its global counterparts to emerge pound for pound, the 11th most creative PR agency in the world, according to The Holmes Report’s…

By Joshua Ajayi The 66th Cannes Lions International Festival of Creativity came to a close recently with the last Awards Show. It honoured the final winners from the Communication Track, alongside the Good Track, as well as special…

The Nigerian digisphere went agog on Tuesday, April 16, 2019 when a creative school in Lagos, O2 Academy Lagos, shared a post unveiling a solution to the hit-and-run saga besieging Lagos State. The ‘Hit and run’ menace accounts for…

The latest Brandz research has quantified the links between disruption, creativity and quality advertising by calculating that the combined influence of these qualities can boost brand value by 265%. Basing its findings on its own…

The Cannes Lions International Festival of Creativity has announced the launch of its first Digital Pass, designed to enable more people to experience the Festival through a world-class online broadcast, delivered to digital screens…

The Cannes Lions International Festival of Creativity (18-22 June) has released details of the 2018 Festival schedule. It has also partnered with the Association of National Advertisers (ANA) to launch CMO Growth Council in partnership…

7EVEN Interactive, a fast growing advertising agency in Nigeria has reiterated commitment to more innovative ideas that will position its client well in the marketing space. Speaking to a selected group of journalists to mark the…

The 2016 D&AD Festival took place at the Old Truman Brewery in East London this April. It was the perfect combination of inspiration, fun and amazing people. Here are 7 Things the 2016 D&AD Festival Taught Me. Simplicity…