Visa has unveiled Mohamed Salah, a popular Egyptian footballer as its new brand Ambassador for the United Arab Emirates, Egypt, Kuwait, Kenya, Nigeria and South Africa.
According to Visa, Salah’s stellar performances for Liverpool and the Egyptian national team have cemented his status as a global icon of the sport. Yet, it’s his relentless pursuit of his dreams that truly resonates with fans worldwide.
This collaboration reflects the company’s commitment to empowering individuals to achieve their aspirations.
Commenting on the ambassadorial appointment, Tarek Abdalla, Chief Marketing Officer for Central and Eastern Europe, Middle East, and Africa (CEMEA) at Visa said, “As an icon in the Middle East and Africa, and a legend of the modern game, Mo Salah has become a beacon of hope and joy in households all around the world, uplifting people through the belief that everyone, everywhere can help shape the future.
“We are proud to have Mo as an Ambassador, who is not only an inspiring athlete but reflects several of our guiding principles. Breaking barriers, superseding expectations, and aiming for best-in-class performance worldwide are all values that Visa deeply embodies, as it seeks to innovate and drive the future of commerce.”
On his part, Salah said, “Throughout my career, every step I have taken has propelled me to greater and greater opportunities, bringing me closer than ever to my dreams. I’m excited about the collaboration with Visa and its mission to expand what is possible for more and more people, empowering them to take a series of small steps forward to get to where they want to be.”
Salah is from a village in the north of Egypt before coming to global superstardom. His story of grit and fortitude demonstrates the belief that greatness begins with a series of small steps. His tireless passion throughout his career has inspired millions, showcasing the transformative potential of persistence.
Together, Visa and Salah are poised to inspire and uplift individuals around the world, demonstrating that with commitment and passion, anything is possible.