AI, An Ally Of The Creative Team, Not A Competitor, Says Segun Ayinla, Creative Director, IOM

Segun Ayinla, Creative Director of Ideas Origin Media (IOM) has said that Artificial Intelligence (AI) is meant to be an ally of the creative industry and not a competitor.

He made this statement recently during an exclusive interview with Brand Communicator recently. Speaking on the effect of AI in the creative industry, Ayinla said, “I believe that human creativity and intuition will always be essential in Nigeria. AI is a tool for us to bring ideas to life and not an idea generator itself. It can only augment the capabilities of the creative team by providing insights and data-driven recommendations.”

However, it is human creativity informed by cultural nuances that drives breakthrough ideas and resonates with Nigerian audiences on a deeper emotional level.

According to him, Ideas Origin Media is determined to stay ahead of the curve of digital trends by continuously monitoring industry developments, experimenting with new technologies, and collaborating with local experts in digital marketing and technology.
By embracing innovation and remaining adaptable, the creatives ensure that their campaigns remain relevant and effective in the Nigerian market.

He also revealed that Ideas Origin Media has made significant contributions to the Nigerian marketing communications industry by delivering creative and impactful campaigns that reflect the cultural nuances and diversity of the Nigerian market. Their ability to create locally relevant content and engage with audiences across diverse demographics has helped them establish a strong presence and reputation in the industry.

Speaking on what drives creativity in his team,, Segun stressed that “Our creative team is driven by a passion for storytelling, a deep understanding of Nigerian culture and values, and a commitment to delivering campaigns that resonate with local audiences. We draw inspiration from our rich cultural heritage and diverse experiences to create authentic and compelling content that connects with Nigerian consumers on a personal level.

“We are also driven by our commitment to excellence which permeates every aspect of our operations from our engagements with clients to how we craft our strategy, filtering down to our creative output.”