The Cannes Lions International Festival of Creativity has unveiled its 2024 awards programme. with around 500 experts billed to speak on different areas of creativity.
This year’s extensive content programme will showcase more than 150 hours of quality content, across all segments of creativity as the Festival runs from 17 to 21 June, in Cannes, France.
Commenting on this year’s line-up, Natasha Woodwal, Director of Content at LIONS, said, “Our open call for content gives us unparalleled insight into what matters most to the industry right now, and we’ve used this to design a programme filled with a diversity of voices offering different perspectives of global challenges. Speakers include creatives, monks, comedians, artists, filmmakers, scientists, economists, trend forecasters and Paralympians – it’s reflective of the multifaceted world of creativity.”
On his part, Simon Cook the CEO at LIONS, said, “We’ve identified the key areas that are top of mind for our industry and community and used these to create five core content streams that will run throughout the Festival. This line-up of world-class talent will share the thinking, processes and techniques that led to the most successful and most awarded work and provide our community with the ultimate tools, insights and knowledge they need to drive personal and business growth.”
The programme includes names of speakers across the spectrum of creativity who will speak on five different themes in streams.
The line-up of speakers will prove how award-winning creativity achieves business growth and explore the innovation set to transform the industry, as part of the Festival’s five core streams.
According to the awards organisers, the content programme’s five streams are:
The insights and Trends stream is themed “The strategic challenges, consumer behaviours, cultural shifts and creative thinking driving the industry forward”. and the speakers include:
Boaz Paldi, Chief Creative Officer, United Nations Development Programme; Randi Stipes, Chief Marketing Officer, The Weather Company; Marc Pritchard, Chief Brand Officer, P&G; Drew Panayiotou, Global Chief Marketing Officer, Pfizer; Lora Lukin, Chief Creative Officer, Publicis x Pfizer; Tejal Vishalpura, SVP, Commercial Strategy and Marketing, Novo Nordisk, and Queen Latifah, Artist, Actor, Producer and Entrepreneur
Innovation Unwrapped stream with the theme, “Your guide to the pioneers, technologies and transformations set to revolutionise tomorrow”, and the speakers include:
Clare Hutchinson, Chief Strategy Officer, VCCP; Oriol Tarragó, Sound Designer at Cosery Cantar Estudio; Pranav Yadav, Founder and CEO of Neuro-Insight; Deepak Chopra, NYT Bestselling Author and Alternative Medicine Advocate, The Chopra Foundation, The Chopra Well.
Others are, Tiffany Rolfe, Global Chief Creative Officer and Chair at R/GA; Jeriad Zoghby, Chief Commerce Strategy Officer at IPG; Vidhya Srinivasan, Vice-President and General Manager, Advertising at Google and Alexander Chen, Director, Creative Lab at Google
The Creativity Toolbox stream is themed, “The ultimate portfolio of craft, processes and techniques to help you achieve creative excellence – explained by award-winning creatives and brands”, and the speakers include:
Benjamin Crook, SVP, Dressing and Condiments North America Unilever; Debbi Vandeven, Global Chief Creative Officer at VML; Kenan Thompson, Actor, Producer, Comedian and Cast Member at Saturday Night Live; Koji Yanai, Group Senior Executive Officer, Director of the Board at Fast Retailing Co., Ltd; Takuma Takasaki, Growth Officer, Executive Creative Director at Dentsu Group Inc.
Others are Trevor Robinson OBE, Founder and Executive Creative Director at Quiet Storm; Laura Jordan Bambach, Founder and Chief Creative Officer, at Uncharted, Resh Sidhu, Global Director Arcadia Creative Studio, Snap Inc., and Jo Shoesmith, Global Chief Creative Officer, Amazon, on our Creatives on the Terrace series.
Talent and Cultures stream is themed “The people and practices behind creative organisations that thrive”, and the Speakers include:
Ali Rez, Chief Creative Officer, Impact BBDO; Nayla Tueni, Editor-in-Chief at AnNahar Newspaper; Jay Shetty, Global Best-Selling Author, Award-Winning Storyteller, Former Monk and Host of On Purpose Jay Shetty; Jen Speirs, Chief Creative Officer at Droga5 Dublin and Nic Taylor, SVP and Head of Agency at The LEGO Group.
Others are Kimberly Doebereiner, Head of P&G Studios, Group Vice-President Future of Advertising, P&G; Greg Nugent, Founder, HARDER THAN YOU THINK; Sheridan O’Donnell, Filmmaker and Director; Ezra Frech, U.S. Paralympian and Co-Founder at Angel City Sports.
Others are Lynne Biggar, BCG Senior Advisor at Boston Consulting Group and Former Global Chief Marketing Officer at Visa; Tim Ellis, Chief Marketing Officer and EVP, National Football League, DeAndre Hopkins, NFL Wide Receiver, NFL, and Joe Burrow, Quarterback, Cincinnati Bengals
Creative Impact stream is themed, “Proving the value and effectiveness of creativity”, and the speakers include:
Callum McCahon, Chief Strategy Officer, Born Social; Gráinne Wafer, Global Director of Beer, Baileys, and Smirnoff, Diageo; Diana Frost, Chief Growth Officer at Kraft Heinz; Marcus Collins, Professor and Author at the University of Michigan.
Others are Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty and Keys Soulcare; Mark Ritson, Founder at Mini MBA; Mike Cessario, Founder and CEO, Liquid Death.
The Creative Impact stream is co-curated with WARC, the authority on marketing effectiveness.
As previously announced, Cannes Lions has launched LIONS Creators. This new experience includes a curated mix of exclusive learning and networking opportunities for creators and those in the wider creator economy. The programme will include a full day of creator-centric content on the Terrace Stage, recognising the creator economy as a rapidly growing and increasingly important part of the marketing mix.