It was indeed an event shrouded in pomp, elegance, and pageantry, as Mrs. Victoria Abiola Ajayi, the newly appointed MD/CEO of TVC, officially unveiled her highly-anticipated book titled “The Precision-Led Woman – A Definitive Guide to Landing Leadership Positions.”
The exciting event took place at the lush EbonyLife Place in Lagos State with a galaxy of celebrities, and eminent personalities in attendance.
Top executives, business leaders, and corporate chieftains present included Dr. Rabiu Olowo, CEO of the Financial Reporting Council of Nigeria; Yemi Adefarakan, Executive Vice Chairman of TVC Communications; Gbolahan Olalemi, COO of TVC Communications; Bola Adesola, Chairperson of Ecobank; and Ibukun Awosika, former Chairman of First Bank among many others.
The book, which has already received a huge commendation from reputable corporate leaders, captures Ajayi’s commitment to empowering women and positioning them for excellence in leadership roles. With insightful content that delves into strategic thinking and more, “The Precision-Led Woman” is poised to make a significant impact in the business arena.
Commenting on the three-fold inspiration behind the book, Ajayi emphasized its relevance for women, corporations, and society at large.
Her words, “I wrote ‘The Precision-Led Woman’ to remind the world that women are competent and able to lead industries, formulate policies, and champion causes,” she stated. “For corporations, the world needs more women in leadership to bridge the gender inequality gap and ensure that decisions are made with diversity and inclusivity in mind.”
Commenting further, Ajayi ardently discussed the importance of inspiring young girls to dream big and aspire to leadership roles. By lifting their heads high and embracing leadership, women can serve as powerful role models for the next generation, instilling in them the confidence to pursue their ambitions courageously.
Available statistics have shown that having more women in leadership positions is not just a matter of equality but also makes good business sense if success must be achieved.
Looking at the pace of development today. Women aspiring to lead must equip themselves with the strategies and mindset necessary to navigate the path that leads to great achievement. This is where the concept of precision-led leadership becomes relevant.
In Ajayi’s view, “being a Precision-led woman means knowing where you want to go as a leader and taking consistent action to get there.”
Ajayi explains further: “In today’s corporate settings, precision is essential, and this book provides a roadmap tailored to each individual’s ambitions, strengths, and circumstances.”
“The Precision-Led Woman” offers readers a deep understanding of how to position themselves for leadership, whether they are aspiring leaders or already on the path to success. Through relatable experiences, actionable roadmaps, and insights into debunking leadership myths, Ajayi’s book empowers women to break through barriers and ascend the leadership ladder.
“As we break more glass ceilings and overcome biases, we pave the way for future generations of women leaders,” Ajayi concluded. “With the strategies outlined in this book, we can not only position ourselves for leadership but also help others do the same. Together, we can create a more inclusive and equitable future for all.”
In the book, Victoria utlilises her B.L.A.S.T model theory to simplify key critical factors that every woman and aspiring leader should inculcate to achieve success. Drawing from her extensive experience, Victoria provides valuable insight and strategies for women seeking to navigate the complexities of leadership with precision and confidence. These tested and tried principles have guided her leadership journey over the years, culminating in her recent appointment as the Group CEO of the media conglomerate, TVC Communications.
Through the book, readers gain practical knowledge on personal branding, effective communication, strategic thinking, and more, that if practiced, would unleash the leader within them-men and women alike.
‘The Precision-Led Woman’ comes highly recommended and has received many great reviews and endorsements from male and female leaders across Nigeria, the United Kingdom, Australia, Singapore, Cambodia, and beyond. Temi Dalley Group Chief Human Resources Officer, Sterling Financial Holdings Company says “this book is a movement and a must-read for any woman aiming to excel in her career with style. Its brilliance lies in its practicality. The Precision-Led Woman shines a light on how intentional women can achieve transcendental relevance while owning and enjoying every step of their journey.
Paula Kensington, CFO and global community builders at PK Advisory, Australia shared how ‘the book has a great balance of inspiration and tactical planning and I feel it will help so many women no matter what stage of their career journey they are at. Male leader and Director of Executive Education at Lagos Business School, Victor Banjo revealed that ‘Victoria has written a compelling book that can propel many women who are struggling to build a sustainable career or make an impact in the C-suite.
Victoria herself commented “I am thrilled to announce the official book reveal date and private event for The Precision Led Woman’ will take place in Lagos on March 29th, 2024. As someone deeply committed to fostering women’s leadership, this is my gift to the world. I wrote this book long before my recent appointment and I truly believe that the principles in this book will be a valuable resource to a lot of rising female leaders, just as it has been for me.’’
The author, Victoria Abiola Ajayi, has been listed among the fifty most inspiring women in Nigeria for the year 2024. She is a distinguished business executive and chartered accountant who embodies versatility as a career professional, entrepreneur, and socialpreneur.
Victoria’s illustrious career extends to her involvement in global governance, as she serves as an elected member of the governing council of The Association of Chartered Certified Accountants (ACCA), where she also contributes to the Remuneration Committee
. As a champion of gender equality and advocate for Sustainable Development Goal 5, she founded Women Inclusive Boardroom Africa (WIBA), a social enterprise focused on nurturing a pipeline of middle and senior-level women for boardroom positions.
Victoria is dedicated to promoting financial inclusion and literacy, offering free financial wellness workshops to individuals and organizations. Through her unique 3-step model, she guides participants in creating personal financial plans to achieve long-term financial goals.
Victoria holds an MBA from IESE Business School, Spain, a Master’s in Financial Management from Liverpool John Moores University, U.K., and a BSc. (Hons) in Applied Accounting from Oxford Brookes University. She has also enriched her knowledge through executive programs at prestigious institutions such as Cambridge Judge Business School and Harvard Business School.