About ten months after a spectacular launch event unlike any other, Purple Stardust, the visionary creative agency born from Intense Group, has rocketed to success, nabbing a coveted bronze award at the esteemed Pitcher Awards. This recognition in the Use of Media category is a powerful validation of Purple Stardust’s innovative approach and ability to craft exceptional creative experiences across diverse media channels and audiences.
It is unprecedented for a creative agency in Nigeria to launch such an audacious campaign as agencies are known to do work for everyone but themselves, but Purple Stardust launched their agency into the African creative space with a lot of buzz and fanfare. The launch, aptly named “The Invasion,” went far beyond a simple event. It was a multi-phased spectacle designed to grab attention and leave a lasting impression. This meticulously crafted experiential marketing campaign, orchestrated with simulated UFO sightings and a captivating online presence, perfectly captured the essence of the agency – unexpected, innovative, and unforgettable.
It brought a lot of refreshment to the creative industry, making it no surprise that they won a bronze at their debut outing at the prestigious Pitcher Awards.
Leye Makanjuola, CEO of Purple Stardust, brilliantly captured the team’s spirit in a statement: “This award is a testament to our commitment to pushing boundaries and redefining the creative experience. We’re a passionate team on a stellar trajectory, and we can’t wait to create more marketing campaigns that deliver truly unforgettable experiences for our clients.”