In a move to enhance marketing education and skills development, the Advertisers Association of Nigeria (ADVAN) has announced its collaboration with global data and insights company Kantar for the July edition of its Fundamentals of Marketing series.
The upcoming online seminar, scheduled for Thursday, July 25, 2024, at 11:00 AM, will focus on “Marketing Analytics for Beginners.”
This month’s event aims to demystify the often complex world of marketing analytics for newcomers to the field. Participants can expect to gain valuable insights into essential marketing metrics and learn practical methods for interpreting and applying data in their marketing strategies.
Leading the seminar is Simiso Ncube, a distinguished expert in the field currently serving as the Associate Director of Analytics for West, East, and Central Africa at Kantar. Ncube’s extensive experience in the region positions her uniquely to provide relevant and actionable insights for marketers operating in African markets.
The ADVAN Fundamentals of Marketing Series, a monthly initiative, targets junior to mid-level managers, offering them a platform to deepen their understanding of marketing principles and practices.
While the event is free for all ADVAN members, interested participants can register through a provided Google Forms link on ADVAN social media pages.
.The upcoming seminar is expected to attract a wide audience of marketing professionals eager to enhance their analytical capabilities and drive more effective marketing campaigns.
Advertisers’ Association of Nigeria (ADVAN) is the only association in Nigeria which represents the collective interests of ‘Advertisers’ (Corporate organizations that engage in high level marketing). ADVAN was founded in 1992, to advance the interest of the marketing Industry in Nigeria by spearheading and ensuring global best practices as well as facilitating collaborative partnerships with relevant stakeholders.
Today ADVAN is a strong voice of over 70 of the biggest organisations in Nigeria representing over 200 brands with an annual marketing spend of well over N200 Billion. ADVAN is a member and on the Executive Council of the World Federation of Advertisers (WFA), a body of global brands and marketing associations in over 60 countries of the world.