The Heads of Advertising Sectorial Groups (HASG), a body encompassing the several associations and key stakeholders in the advertising industry in Nigeria has elected Lanre Adisa as its new chairman. Running unopposed, Mr. Adisa who recently emerged President of the Advertising Agencies Association of Nigeria (AAAN), secured the position through a consensus decision.
This is following the successful completion of Dr. Femi Adelusi, the immediate past president of the Media Independent Practitioners Association of Nigeria (MIPAN) as HASG chairman, leaving what industry observers have called a legacy of significant achievements and advancements. Indeed, stakeholders say his tenure was marked by a series of accomplishments that have set a strong foundation for the future.
Following the election, Dr Adelusi officially handed over the position to Mr Lanre Adisa, marking the beginning of a new era for HASG. The association is filled with hope and enthusiasm as it looks forward to continued growth and success under Mr. Adisa’s leadership.
In this new leadership position, Adisa, widely recognized for his pioneering role in West Africa’s advertising landscape as the first West African to serve on the Cannes Lions jury, a feat he achieved in 2018, is expected to brings a wealth of experience, knowledge and a visionary approach to his new role. He is also expected to steer the association towards new heights, building upon the foundation laid by his predecessors.
Industry stakeholders are expecting among others, that the new Chairman will create greater collaboration among member associations, advocate for industry standards and ethics, and promote innovation in response to evolving market dynamics. His leadership is expected to further enhance the influence and competitiveness of Nigerian advertising both regionally and globally, while addressing some of the industry issues plaguing the industry.
Lanre Adisa’s journey in advertising spans over three decades, marked by a series of roles across leading agencies. His career began in 1990 at MC&A: Saatchi & Saatchi, Lagos, where he started as a Trainee Copywriter and swiftly rose to the position of Copy Group Head before departing in 1994. Adisa then honed his skills at Rosabel Advertising and Franchise Communications before joining Insight-Grey in 1997. His tenure at Insight-Grey culminated in his departure as an Associate Creative Director in 2003, after which he assumed the role of Creative Director at TBWA\Concept until 2008, when he founded Noah’s Ark Communications.
Under his leadership, Noah’s Ark has emerged as a powerhouse in the Nigerian advertising industry, renowned for its innovative campaigns and strategic insights. The agency has evolved into a group comprising Integrated Indigo (PR), The Red Wolf Company (Creative Digital), Underdog Productions (Content/Production), and Media Mast (Media Independent). Beyond his professional achievements, Lanre Adisa is actively involved in nurturing the next generation of creatives within Nigeria. He served as Chairman of the Lagos Advertising & Ideas Festival (LAIF)