Award-winning marketing strategist, Ehianeta Ojie has climb further on the professional ladder with his recent elevation to Head of Portfolio role for multinational wine giants, Pernod Ricard Nigeria.
A recent recipient of BrandComs top 35 under 35 marketing professional award, his new role will see him drive the profitability and equity growth for the Impress and Night Out brands at Pernod Ricard, which include Martell Cognac, Chivas Whiskey, and GH Mumm.
As he steps into this new role, he is charged with designing and implementing consumer marketing strategies with a team of brand managers who will deliver sustainable topline growth and value share for the portfolio.
Ojie has spent over a decade providing cross-functional expertise in performance marketing, integrated marketing communications, digital marketing, brand management, and strategic planning for brands across West Africa.
Over the last 10 years, he has developed strategies for brands across a range of categories, such as Coca-Cola, Samsung, ARM Pensions, Mondelez, Unilever, BetKing, LG, Kimberly Clarke Jameson, and Martell.
Ojie has a degree from the University of Benin, an MBA specialized in marketing from the University of Lagos, a marketing certification from the Chartered Institute of Marketing UK, a professional certification from Harvard Business School on design thinking, and a product management certificate from the product school.