MultiChoice has reiterated its commitment to providing exclusive and luxurious experiences for its elite clientele. It delivered an unforgettable experience for its DStv Prestige customers by hosting a thrilling Belgian Grand Prix watch party in Abuja.
At the watch party event attendees were fully immersed in the high-octane car-racing drama as they gathered to cheer on their favourite drivers from the moment the race began.
Speaking with journalists at the sideline, the Executive Head of Marketing for West Africa at MultiChoice, Tope Oshunkeye, said the watch party, following a successful event in Lagos, showcased MultiChoice’s dedication to reaching a broader base of their premium customers.
“It’s amazing to be here. A lot of times we’ve done watch parties and experiences for our customers who are very dear to us for football. We’ve had things around boxing and the like, but we thought it was time to take it a notch higher, especially for our elite customers. For Formula 1, we’ve done it in Lagos, but now we’re in Abuja. So we want to do a situation whereby we’re connected to a broad base of our customers, widely but more specifically our DSTV prestige customer, which is our lifestyle luxury products.”
According to Oshunkeye, the DStv Prestige package includes a gold decoder, gold dish, and an exclusive remote, offering an unparalleled viewing experience.
Oshunkeye said, “Beyond superior entertainment options, our Prestige package includes lifestyle benefits like discounts at select merchants and a dedicated relationship manager. It’s all about providing a tailored and luxurious experience.”
The watch party was more than just a viewing event; it celebrated the glamour and excitement that defined Formula 1.
However, the evening took a dramatic turn with breaking news from the race: George Russell’s Mercedes was disqualified due to a weight issue. This unexpected twist, with Russell’s car falling 1.5 kg short of the minimum weight limit, sparked lively discussions, adding an extra layer of intrigue to an already action-packed night.
Despite the unexpected outcome, the watch party remained a highlight for attendees. The blend of racing drama and lively entertainment made it a night to remember.