Premier Cool, one of the brands sponsoring Big Brother Naija season 9 reality show, brought to life the icy cool sensation of its four unique variants as it challenged the no-loose-guard housemates to present what it means to ready up their cool.
The brand used its recent task in the house as an opportunity to position itself to viewers as the best in its class, as it reminded everyone that it is enriched with qualities to give 25-hour long-lasting freshness and beyond; even on the most active days.
Premier Cool also used the well-curated brand task to give clarity to its message, and beam more light on how the new Premier Cool Variants have been carefully formulated with extra menthol to combat bacteria which causes body odour, and to keep consumers refreshed even on their busiest days.
The housemates who joined forces to ready up their cool were grouped into the different variants of the brand, team Black, team Odour, team Defense, team Sport, and team Ultimate. The brand task was in two parts, a relay-like game, and a special presentation.
For the first part of the game, the brand engaged the housemates in a relay-like game divided into four activities. It involved two puzzle games, jumping hurdles, and fishing for puzzle pieces.
For the first activity, a team member starts with searching for 20 puzzle pieces in an iced cooler, retrieving all the puzzle pieces before passing them to the next team member who jumps through some huddles to give them to the next team member.
The next team member then solves the puzzle with pieces on a board. The last team member also solved puzzles by searching for four words associated with Premier Cool variants on the team board. Each team had 15 minutes to play the game.
In the presentation which was the main task for the day, the teams were judged by brand integration, coordination, and creativity as well as the ability to pass the brand’s message to the viewers.
Each team produced 5 five-minute presentations in any art genre such as dance, music, drama, podcast, etc. The presentation centred on the different variants of Premier Soap and how it solves everyday problems in the lives of other individuals from various works of life.
The housemates ended their presentations with “It’s not just a soap, it’s a refreshing feeling that puts you in charge, Premier soap”.
At the end of the game, Team Sport comprising Kellyrae, Chizoba, Handi, and Sooj won the Premier Cool brand task with 55 points.