Consummate marketing professional, Toyin Adepegba has joined the services of Vendease Africa, a leading food tech procurement platform in Africa as its Head of Marketing and Communications.
Prior to her appointment, she was the Head of Marketing and Communications at Renda Africa, a leading Order Fulfillment Solution for Enterprise and Medium-sized Businesses.
Toyin is an experienced marketing and communications professional with more than a decade of integrated marketing communications experience covering ICT & Telecommunications (Mobile Phone, Network Providers and ISPs), FMCGs (Food and Drinks, Oral Care, and Personal Care), and Healthcare (Pharmaceuticals) Industries.
Her core competence include brand strategy, brand management, corporate & consumer communications, product marketing, digital marketing, lead generation, public relations, experiential marketing, trade marketing, and ethical marketing.
She started her career at Insight Publicis as Management Trainee where she learnt the fundamentals of marketing communications in theory and practice from the client and agency’s perspectives with the sole intention of creating value for the consumer while impacting the bottom line, ROI.
She then moved to Quadrant Company as Analyst, she also served at Recare Cosmetics Limited as Brand Manager.
As the Business Team Lead at BrandRegimen sfs Limited she was responsible for the agency client’s BTL Marketing Strategy, ideation and consumer engagement. She also handled retail network development, project management, business management, and business development.
At Omnibiz Africa she was Head, Marketing where she was overseeing the marketing activities of the company as well as ensuring that more retailers sign up to its platform and among others.
She holds a Bachelor of Arts (B.A.) in Performing Arts from the University of Ilorin. She is also a Certified Brand Manager from the Institute of Sales and Marketing (ISMM), UK. She also holds a Diploma in Professional Marketing from the Chartered Institute of Marketing, UK; Professional Certificate from The Nigerian Institute of Public Relations (NIPR), Advanced Brand Management from the Brand Management Academy (BMA), Nigeria, and among others.