Supreme Ice Cream, one of Nigeria’s foremost dairies brands from UAC Foods Ltd., recently made a splash with the relaunch of its iconic Yoghurt and Vanilla pouches.
These on-the-go treats, now have a fresh new look and an enhanced flavour profile to cater to modern tastes while preserving their timeless appeal.
The relaunch of the Supreme Yoghurt and Vanilla pouches was driven by a desire to revitalize the brand and connect more emotionally with its consumers.
By introducing innovative packaging and a refined flavour profile, Supreme created a product that is both familiar and exciting.
According to the Brand Manager, Lovelyn Nnamuchi, “The Supreme Yoghurt and Vanilla pouch offers a unique combination of creamy yoghurt and rich vanilla flavour. It’s a taste of nostalgia with a modern twist, making it the perfect treat for on-the-go consumption.
This strategic move resonates with both existing and new consumers, demonstrating the brand’s commitment to providing high-quality, delicious, and refreshing products.
The relaunch which held last weekend had Supreme distributors and consumers in attendance.
