Flour Mills Of Nigeria Revitalizes Honeywell Brand, Unveils New, Distinctive Identity In Lagos
Flour Mills of Nigeria Plc, a leader in the Nigerian food industry, has announced the relaunch of its Honeywell brand. The milestone event, which was held in Lagos, unveiled Honeywell’s dynamic new identity, featuring vibrant packaging, enhanced product quality, and a renewed commitment to meeting consumer needs.
With a decades-long heritage, Honeywell has been synonymous with quality and trust. Its portfolio includes Noodles, Pasta (Macaroni and spaghetti), and staple bulk foods such as Semolina and Wheat. The relaunch signifies a bold step forward, combining tradition with innovation to cater to modern Nigerian families. The Honeywell brand offers improved quality noodles and pasta with strands of happiness, while the Honeywell semo or wheat allows you to appreciate in every mouthful the improved quality and grammage of pack sizes.
Commenting on the relaunch, Devlin Hainsworth, Managing Director of Food at Flour Mills of Nigeria said, “This relaunch represents a strategic transformation for the Honeywell brand. We’ve reimagined our products to not only maintain the standards our consumers have come to expect but also to exceed them, delivering improved quality and an exceptional experience.”
The new packaging is a visual celebration of Nigeria’s vibrant culture and the brand’s enduring legacy. With enhanced nutritional value and taste, the updated products promise to enrich the lives of families across the country.
On his part, Ilyas Kazeem, Marketing Director at Flour Mills of Nigeria said, “Honeywell’s relaunch is more than just a visual upgrade; it’s a movement. Through innovative marketing campaigns, in-store promotions, and digital outreach, we’re inviting Nigerians to rediscover the brand they love.”
The campaign features exciting opportunities for consumers to engage with the brand, including online contests, giveaways, and on-ground activations. By leveraging multiple channels, Flour Mills of Nigeria aims to ensure that every Nigerian feels connected to the Honeywell story.