To commemorate its 80th anniversary, Wema Bank has launched a new brand identity that reinforces its commitment to innovation, resilience, and customer-centric banking.
According to Nigeria’s longest-surviving Indigenous financial powerhouse, the launch marks a significant milestone in the institution’s journey. It reflects its evolution into a modern, technology-driven financial powerhouse while staying true to its deep-rooted legacy of trust and service excellence.
Commenting on the unveiling, Mabel Adeteye, Head, of Brand & Marketing Communications at Wema Bank said, “Today, we officially launch the Wema Bank 80th anniversary celebration identity. From dreams nurtured to milestones conquered, from communities empowered to lives transformed. We have been shaping stories, building connections, and redefining possibilities for 80 years! This is more than banking, it is a legacy of resilience, innovation, and unyielding commitment. And the journey is far from over”.
According to the bank, the unveiling of the 80th-anniversary brand identity signifies not just a refreshed visual identity but also a reaffirmation of its mission to redefine banking in Nigeria.
Over the past eight decades, the bank has distinguished itself as a forward-thinking institution, continuously adapting to the dynamic financial landscape.
From its early years of providing traditional banking services to its remarkable transition into a digital-first institution, it has consistently embraced innovation to meet the needs of its diverse customer base.
This landmark occasion is nothing but a testament to the institution’s resilience and ability to evolve with the times.
The bank expressed gratitude to customers, employees, and stakeholders whose unwavering trust and support have been instrumental in shaping the bank’s success story.
It also emphasized that the new brand identity is a symbol of transformation, positioning the financial giant for greater impact in the coming years. Throughout its history, the institution has pioneered groundbreaking initiatives that have redefined banking in Nigeria.
One of its most notable achievements is the introduction of ALAT, Africa’s first fully digital bank, which revolutionized the industry by providing seamless, branchless banking experiences.
This innovation cemented the bank’s reputation as a digital leader, attracting a new generation of tech-savvy customers.
As it celebrates 80 years of excellence, the financial powerhouse is not only reflecting on its remarkable journey but also looking ahead to the future.