EXP Nigeria: Sustaining A Thriving Culture Of Excellence And Industry Leadership

This huge success of EXP Nigeria in the last few years projects the organisation as a results-driven agency, and strategic partner that brings brands to life through live+ brand experience campaigns and sponsorship campaigns that are strategic, measurable, and relevant.
With a vision to be the leading 360 experiential agency in Nigeria, EXP Nigeria offers the services of brand activation, event marketing, sponsorship, social marketing, digital strategies, sponsorship and social marketing, public relations, sales promotions, and branding & logistics. Remarkably, the agency is a part of Africa’s largest and leading experiential agency network – EXP Group. It was the first specialised experiential agency to open in Nigeria, with its Lagos office in 1997.
These victories of the last few years not only celebrate the agency’s experiential prowess but also highlight the exceptional quality of its storytelling and brand communication that resonates with audiences across the country. Beyond accolades; it serves as a powerful demonstration of the determination, and unbowed team spirit residing within the workforce.
Indeed, behind every award-winning campaign lies a team of passionate strategists, and experts who poured their hearts and souls into crafting narratives that resonate with audiences.
Excellence In Leadership
However, a team is only as effective as its leadership. EXP Nigeria has a formidable force at the helm, guiding the agency’s experiential prowess and strategic direction.
This postulation was massively endorsed when EXP Nigeria emerged as the only organisation with two team members selected among the 50 most influential female marketing professionals in Nigeria at the 2024 Women In Marketing and Communications Conference & Award(WIMCA).
Top- Notch Leadership
Rosemary Akpo, The Managing Director of EXP Marketing Nigeria, and Angela Ukara-Makinwa, two trailblazing professionals listed among the list of 50 most powerful female marketing professionals are responsible for championing the strategic direction of the company.
As the Managing Director Rosemary Akpo takes charge of the day-to-day operations, driving growth, and ensuring that EXP Nigeria remains at the forefront of the industry.
She is a motivated, high-level achiever and leader with visible senior-management accountabilities, who brings to organizations the ability to significantly increase growth, efficiencies, profit, and shareholder value.
The second EXP Champion listed on top 50 list of most influential female marketing Professionals is Angela Ukara-Makinwa, Director of Client Engagement, Strategy & Creative.
Angela is a highly accomplished marketing and communications professional with over 20 years of experience in brand management, advertising, experiential marketing, and public relations
In her current role as Director of Client Engagement, Strategy & Creative at EXP Marketing Limited, Angela leads a dynamic team responsible for sustaining and growing client portfolios, guiding new business initiatives, and crafting creative strategies that resonate with target audiences.
Excellence In Teamwork
EXP Nigeria’s achievements under these Amazons testify to the hard work, creativity, and dedication of the entire team.
The agency’s victories are the reward for hard work. It has demonstrated exceptional dedication and effort, which made their outstanding performance this year unsurprising.
It is equally obvious that the leadership at EXP Nigeria has been pivotal in navigating the complexities of the industry, ensuring sustained growth and stability. This underlines the fact that EXP Nigeria is an agency to watch in 2025.