FirstBank, one of the leading financial institutions in Nigeria, through its First@Arts initiative, has partnered with the Headies Awards, a popular music awards show, to celebrate creativity and innovation in its 17th edition, which was recently held at Landmark Event Centre, Victoria Island, Lagos.
This collaboration reflects FirstBank’s commitment to supporting creative talents and SMEs within the creative industry, thus providing them with the platform for international acclaim and recognition.
Commenting on the partnership, Olayinka Ijabiyi, Ag. Group Head, Marketing and Corporate Communication at FirstBank said, “We are thrilled to partner with the Headies Awards, an amazing platform that celebrates the very best of Nigerian and African music.
“At FirstBank, we believe in supporting arts and creativity and this partnership is a perfect embodiment of our commitment. The Headies Awards aligns with our First@arts initiative which supports the entire creative arts value chain – including performing arts, visual arts, and music, reflecting the bank’s commitment to nurturing talents, promoting Nigeria’s rich cultural heritage, driving national growth, and unlocking business opportunities in the creative arts sector”.
The Headies Awards celebrates top talents in Nigeria and African music while providing a major platform for both upcoming and established artistes. After two successful editions in Atlanta, Georgia, USA, the Headies returns to its roots in Nigeria.
In a landmark development for this year’s edition, FirstBank was announced as the first financial institution to partner with The Headies. This pioneering collaboration reinforces the bank’s value for innovation, excellence and cultural empowerment.