X3M Ideas, recently recognized by the Financial Times of London as one of Africa’s fastest-growing companies, has added another major accolade to its growing list of achievements—Independent Network of the Year at the prestigious Pitcher Awards 2025.
The creative powerhouse dominated the night with an impressive 35 awards across its offices in Lagos and Lusaka, reaffirming its status as one of Africa’s most dynamic and impactful advertising networks.
X3M Ideas Lagos led the charge with 28 awards, celebrating standout campaigns for top-tier clients such as BetKing, Showmax, and Mortein.
Meanwhile, X3M Ideas Zambia made a strong showing with 7 awards, including a coveted Gold for its impactful work with Access Bank Zambia, alongside award-winning projects for DStv.
The Pitcher Awards, often described as Africa’s benchmark for creative excellence, recognize outstanding work in advertising, media, and communications across the continent.
“This recognition is not just a celebration of creative excellence, but a testament to the power of African storytelling, innovation, and our relentless commitment to delivering results for our clients,” said Steve Babaeko, CEO of X3M Ideas. “Winning Independent Network of the Year reinforces our vision to build Africa’s most globally respected creative agency.”
With offices in Nigeria, Zambia, South Africa, Kenya, Congo Brazzaville, Dubai, and the UK, X3M Ideas continues to shape the future of African creativity on the global stage.