Ahead of its 52nd Annual General Meeting (AGM), the Association of Advertising Agencies of Nigeria (AAAN) has concluded plans to host this year’s landmark gathering from July 17 to 19, 2025, in Ibadan, the capital of Oyo State.
The AGM, a highly anticipated event on Nigeria’s marketing communications calendar, will see industry leaders, policy shapers, agency executives, creative professionals and other stakeholders converge in the ancient city of Ibadan to deliberate, reflect, and project the future of advertising in the country.
The three-day event is expected to feature plenary sessions, masterclasses, networking receptions, breakout panels, and the formal Annual General Meeting, where members will review the association’s progress, financials, and future direction.
It is also expected that this year’s AGM will build on the Momentum of Abeokuta 2024, the 51st AGM of the association held last year in Abeokuta the Ogun State capital. That AGM ushered in Lanre Adisa, the Managing Director/Chief Creative Officer of Noah’s Ark Communications. Adisa and his executive team were elected to spearhead a renewed focus on agency collaboration, creative excellence, and regulatory advocacy.
The event further expected to attract hundreds of delegates, including managing directors of top advertising agencies, government representatives, academia, and international partners among others. Industry observers say that the 2025 AGM arrives at a critical juncture as Nigeria’s advertising industry grapples with rapidly evolving technologies, a fragmented media landscape, and growing calls for transparency, among other issues.
With over five decades of legacy, AAAN remains the oldest and arguably the most influential sectorial group in Nigeria’s integrated marketing communications (IMC) industry. Since its inception in 1973, the association has continuously served as the backbone of professional advertising practice in Nigeria, championing ethical standards, promoting collaboration, and nurturing creativity that resonates across