Integrated Indigo Wins Big, Bags Excellence In Financial Communications Recognition At Sabre 2025 Awards
Nigeria’s public relations industry continued its impressive run on the continental stage as Integrated Indigo Limited, led by seasoned communication strategist Bolaji Abimbola, clinched a prestigious award at the 2025 SABRE Africa Awards held recently in Mombasa, Kenya.
The Lagos-based public relations and strategic communications firm was honoured in the Financial Communications category for its outstanding work on the Rights Issue campaign executed for Nigerian Breweries Plc, a member of the Heineken Group.
The recognition marks a significant milestone for Integrated Indigo, reaffirming its reputation as one of Nigeria’s foremost public relations consultancies and a trusted partner for high-stakes corporate communication assignments. The award-winning campaign was designed to support Nigerian Breweries’ Rights Issue offer, an important capital-raising exercise that required not just financial clarity but public confidence, stakeholder engagement, and precision in storytelling.
The campaign, lauded for its strategic finesse and clarity of messaging, helped position Nigerian Breweries’ capital market move as not just a financial imperative but a forward-looking decision backed by strong fundamentals and transparent communication.
Integrated Indigo’s approach combined traditional public relations methods with data-driven insights and modern storytelling techniques to achieve measurable impact. The campaign ran across multiple media platforms and stakeholder touchpoints, creating awareness and confidence around the offering. By doing so, it demonstrated how financial communications, when executed with strategic depth and creativity, can enhance corporate credibility and drive positive market perception.
In a statement posted on the agency’s official Instagram handle, Integrated Indigo expressed delight at the win, describing the award as a “rubber stamp” on the unique blend of strategy, creativity and storytelling that the agency refers to as the “Indigo Magic.” The agency also acknowledged the instrumental role of client trust and internal collaboration in achieving this milestone.
“We are delighted to announce that our Rights Issue campaign for Nigerian Breweries Plc fetched us an award in the Financial Communications category at the 2025 SABRE Africa Awards. We are proud of this recognition that rubber stamps the Indigo Magic of bold ideas, strategic thinking and impactful storytelling,” the post read.
The agency further extended gratitude to its clients for their trust and to the dedicated team whose consistency and creative energy continue to drive the agency’s growth. “Here’s to more wins, more impact, and more magical experiences,” it added.
Industry observers say that this win further reiterates Integrated Indigo’s vanguard position among Africa’s elite public relations agencies and reflects the growing sophistication of Nigerian firms in handling complex communications assignments. Under the leadership of Bolaji Abimbola, the agency has earned a reputation for delivering results-driven campaigns that combine strategic intent with compelling execution.
Abimbola, a respected voice in the public relations industry, has consistently championed professionalism, innovation, and results-oriented communication. His agency’s latest recognition shows what strategic value public relations can bring to corporate Nigeria.
The SABRE Africa Awards, organised annually by PRovoke Media, is regarded as the gold standard for excellence in public relations and strategic communications across the African continent. Judged by a panel of senior international PR professionals, the awards honour campaigns that demonstrate integrity, insight, innovation, and impact.