Prof. Kolade Ajilore, Idy Enang, Steve Babaeko, Others To Speak At Advertising Industry Colloquium 3.0

The Advertising Regulatory Council of Nigeria (ARCON) is set to host the Advertising Industry Colloquium 3.0, an event that brings together industry leaders, innovators, and stakeholders to explore the latest trends and innovations in marketing communication.

The event which is scheduled to hold on Tuesday, July 8, 2025, at the Sheba Centre, 20 Mobolaji Bank Anthony Way, Maryland, Ikeja, Lagos promises to be an unforgettable convergence of innovation, insight, and industry leadership.

This year’s theme, “From Dialogue to Data: Merging Storytelling, Human Engagement & Technologies in Marketing Communication,” will be explored through deep conversations, dynamic sessions, and networking opportunities.

The event will provide a platform for industry professionals to share knowledge, experiences, and best practices in marketing communication.

According to the organizers, the colloquium aims to shape the future of advertising practice in Nigeria and beyond.

The event will feature a lineup of industry experts, including Prof. Kolade Ajilore,Associate Professor of Communications Studies, Babcock University; Idy Enang, Immediate Past President of the National Instititue of Marketing of Nigeria (NIMN); Lanre Odufuwa, Head of Marketing, Omnibiz Africa; Nana Milagrosa, Founder/Chief Experience Curator, MPXM Agency; Steve Babaeko, CEO/Chief Creative Officer, X3M Ideas; and Stephen Onaivi, Managing Director, Mediareach OMD. It will be moderated by Hannah Oyebanjo, Managing Director, Redwood Consulting.

All stakeholders in the advertising industry, including marketing professionals, brand managers, advertising agencies, media owners, regulatory bodies, and tertiary institutions are invited to attend.