TikTok has announced a new commitment to upskill and train 3,000 content creators across Sub-Saharan Africa, through its flagship #LevelUpAfrica programme, designed to support the next generation of the creative industry.
The announcement was made during a creator roundtable in Johannesburg and aims to expand opportunities within the creative sector while driving opportunities for youth across South Africa and the broader region.
The event brought together creators, media, and industry partners, as well as government leaders, including Deputy Minister Jane Sithole of Small Business Development.
The roundtable served as a powerful engagement platform, spotlighting Africa’s growing creator economy and TikTok’s continued efforts to unlock scalable, real-world opportunities for South Africans.
Speaking on the project, Boniswa Sidwaba, head of content operations, sub-Saharan Africa at TikTok said “When South Africa called for the industry to open up for new creative talent to thrive, TikTok became the platform that did just that. The next generation of entertainers and entrepreneurs is here, and they’re on TikTok.
“We recognise the responsibility that comes with that and today’s announcement is proof that we are not just opening doors – we are building pathways for creatives to thrive, ensuring they have access to the professional tools, community connections and revenue opportunities they need to turn their passion into their profession.”
As part of the platform’s ongoing commitment to fuel the creator economy, the eight-month #LevelUpAfrica programme will provide tailored training and strategic mentorship through a series of monthly virtual masterclasses, Q&A panels, and in-person events.
Delivered by Special Effects Media South Africa, and fully funded by TikTok, the curriculum will feature a range of key topics including: content strategy, brand partnerships, monetisation, creator search insights, understanding the TikTok algorithm and more. Seasoned TikTok creators and platform staff will also join in as guest speakers and mentors.
“Africa is home to some of the most creative voices on the planet – but those voices often don’t see the long term success they deserve, not because of a lack of talent or creativity, but a lack of access, structure, and support.
TikTok’s investment into this programme – and their decision to deliver it through partners rooted in the region – signals a powerful shift from short-term reach to long-term relevance. When we get this right, we’re not just unlocking creators – we’re unlocking Africa,” adds Danilo Acquisto, co-founder and CEO, Special Effects Media South Africa.