…Yes, this year we welcome our new baby into the world.
๐๐ฒ๐ป ๐๐ฒ๐๐ฎ ๐ถ๐ ๐ฏ๐ผ๐ฟ๐ป. Generation Beta refers to individuals born between ๐ฎ๐ฌ๐ฎ๐ฑ ๐ฎ๐ป๐ฑ ๐ฎ๐ฌ๐ฏ๐ด, primarily the children of Younger Millennials and older Gen Zers.
While we’re still figuring out Gen Z’s TikTok attention spans and Gen Alpha’s iPad kids, we now have a new baby.
There are already plenty of predictions about Gen Beta (Most of the predictions about Millennials and Gen Z were true). ๐๐ฒ๐ฟ๐ฒ’๐ ๐๐ต๐ ๐๐ฒ๐ป ๐๐ฒ๐๐ฎ ๐๐ถ๐น๐น ๐ฏ๐ฒ ๐ณ๐๐ป๐ฑ๐ฎ๐บ๐ฒ๐ป๐๐ฎ๐น๐น๐ ๐ฑ๐ถ๐ณ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐:
๐๐-๐ก๐๐ง๐๐ฉ๐ ๐ง๐๐๐ก๐๐๐ก๐: Gen Z grew up with smartphones. Gen Alpha with tablets. Gen Beta? They’re growing up with AI as their thinking partner. They won’t just use AI toolsโthey’ll think in AI. Imagine a generation that intuitively understands prompt engineering the way we understand Google searches.
๐ฃ๐ข๐ฆ๐ง-๐๐จ๐ง๐๐๐ก๐ง๐๐๐๐ง๐ฌ ๐ ๐๐ฅ๐๐๐ง๐๐ก๐: While Gen Z craves authenticity and Gen Alpha responds to micro-content, Gen Beta will be the first generation to grow up knowing that everything can be AI-generated. They’ll develop an entirely new relationship with “real” vs. “artificial”โmaking traditional authenticity marketing obsolete.
๐จ๐ฅ๐๐๐ก๐๐ง๐๐ฆ: According to World Data Lab, they will be the most urban generation ever and their wealth won’t be concentrated in high-income countries. While only half of Gen Beta babies are born in cities today, by 2040 60% of Gen Beta will live in cities, surpassing Gen Alphaโs 53% and Gen Zโs 45% at comparable ages.
๐๐๐ข๐ก๐ข๐ ๐๐ ๐ฃ๐ฅ๐๐๐ ๐๐ง๐๐ฆ๐ : Born into climate anxiety, AI disruption, and economic uncertainty, Gen Beta will prioritize tangible value over brand loyalty. They’ll be the most ruthlessly efficient consumers in historyโand the hardest to impress with flashy campaigns.
๐ฉ๐๐ฅ๐ง๐จ๐๐ ๐๐ก๐ง๐๐ฅ๐ง๐๐๐ก๐ ๐๐ก๐ง: Gen B, will grow up with online gaming and electronics rather than toys. World Data Lab projects that Gen Beta will spend $113 billion on consumer electronics by 2035
๐ฆ๐ข๐๐จ๐ง๐๐ข๐ก-๐๐๐ฅ๐ฆ๐ง ๐ ๐๐ก๐๐ฆ๐๐ง: Unlike previous generations who identified problems and then sought solutions, Gen Beta will grow up in an AI-powered world where solutions are generated before problems are fully understood. They’ll approach business challenges with a fundamentally different cognitive framework.
Businesses still optimizing for Gen Z preferences while scrambling to understand Gen Alpha are about to face their biggest disruption yet.
The question isn’t whether you’re ready for Gen Beta. It’s whether your business model can survive a generation that thinks like AI, spends like economists, and solves problems you haven’t even identified yet. ๐๐ฐ ๐บ๐ฐ๐ถ ๐ข๐จ๐ณ๐ฆ๐ฆ ๐ธ๐ช๐ต๐ฉ ๐ฎ๐บ ๐ฑ๐ณ๐ฆ๐ฅ๐ช๐ค๐ต๐ช๐ฐ๐ฏ๐ด? This baby is AI generated.
Ekeno Eyo is a leadership executive who has amassed over two decades of experience in Marketing, Advertising, Product Management, Public Relations, and Sales as well as brand management on both client-side and Agency side. He is currently the Managing Director of The REDWOLF Company.
