Blanche Aigle Communications Bags 2025 SABRE Award For Purpose-Driven, Culture-Led African Campaign
Blanche Aigle Communications has officially been awarded West Africa’s Best Public Relations Campaign at the 2025 SABRE Awards Africa, for its landmark work on “Viva Clean Hearts, Clean Clothes”, a campaign that seamlessly blended CSR storytelling with cultural relevance, purpose, and public value. The campaign was also shortlisted as one of the six best campaigns in Africa.
Presented by PRovoke Media at the APRA 50th Anniversary and the 36th annual conference in Mombasa, Kenya, the SABRE Awards celebrate the most impactful PR campaigns across the continent, judged for their strategic excellence, creativity, and real-world results.
This recognition places Blanche Aigle Communications not just in a class of its own in West Africa, but at the heart of a new communications movement; one that is driven by values, powered by identity, and measured by authentic societal impact.
At the core of the campaign was a message that transcended product utility and redefined cleanliness, not just as hygiene, but as emotional dignity and collective aspiration. The work reflected a bold departure from the generic; it was an invitation to rethink how brands show up in people’s lives, especially in African contexts where culture is currency and messaging must earn its space.
“This award is more than a trophy, it is a global recognition of the kind of work we have always believed in: insight-led, human-centred, culturally intelligent storytelling,” said Nene Bejide, Founder and Principal Consultant of Blanche Aigle PR.
She added, “This marks the second consecutive year Blanche Aigle PR has won this category at the SABRE Awards Africa, a clear reflection of the agency’s unwavering consistency, strategic clarity, and sustained impact across campaigns year after year. We are here to build narratives that shape how Africa sees itself and how the world sees Africa.”
The ‘Viva Clean Hearts, Clean Clothes’ campaign became a blueprint for regional brand strategy, activating deep consumer emotion while remaining rooted in local nuances. Centred around students’ well-being, the campaign positioned Viva Detergent as a leading advocate against bullying in Nigerian schools, linking hygiene with dignity, emotional safety, and community care.
It engaged over 2 million Nigerians through integrated touchpoints, from community markets to digital storytelling, driving a 42% lift in brand affinity and transforming Viva Detergent into a symbol of cleanliness and care. Blanche Aigle Communications delivered an ecosystem of communication where every channel, every word, and every visual held meaning.
As a top PR agency in Nigeria, Blanche Aigle Communications offers services in strategic communications, media relations, brand storytelling, event management and support, crisis communication, stakeholder engagement, and community advocacy, helping brands lead with purpose and connect through culture.
This historic win marks a pivotal moment in the evolution of PR in Africa. It signals the arrival of a communication era where cultural fluency is not optional but central, where PR is not an add-on but the strategy; where agencies such as Blanche Aigle Communications are not just service providers, but cultural architects, business enablers, and custodians of modern African narratives.
With this milestone, Blanche Aigle Communications reinforces its voice as a pacesetter for the future of African communications, one rooted in purpose, powered by community, and driven by powerful storylines that matter.
