FPL Media (Four Pulley Limited), Nigeria’s pioneering technology-driven Out-of-Home (OOH) advertising agency, is celebrating its 7th anniversary. Since its establishment in 2017 and commencement of Operations in 2018, the company has become a force in redefining the outdoor advertising landscape by connecting brands to consumers in impactful ways, and setting new benchmarks for creativity, innovation, and client satisfaction.
Over the years, FPL Media has grown from a bold start-up into one of the most respected players in Nigeria’s OOH industry. The company has successfully deployed cutting-edge advertising solutions across Lagos, Abuja, Port Harcourt, and other key cities, providing brands with high-value visibility and powerful platforms for consumer engagement. In 2024, it expanded its presence in Lagos and Abuja with the launch of premium OOH sites in strategic, high-traffic locations, reinforcing its position as an industry leader in innovation and scale.
The company’s trailblazing efforts have been recognized with multiple prestigious awards. These include the OOH Agency of the Year at the Marketing Edge Awards, OOH Company of the Year at the Industry Awards, and the Outstanding Use of Transit in OOH Advertising at the Edge Awards. Its Managing Director, Olanrewaju Ashaolu, has also been honored as the Out-of-Home Advertising Personality of the Year at the Marketing Edge Awards and named OOH Player of the Year, underlining both his visionary leadership and the company’s role in shaping the industry.
“Reaching our 7th year is a testament to FPL Media’s unwavering commitment to innovation and delivering measurable impact for our clients. We have built an advertising platform where technology and creativity converge to bring brands to life in the spaces where people live their daily routines,” said Managing Director, Olanrewaju Ashaolu.
As the company looks to the future, its focus is on further leveraging technology, non-conventional OOH advertising delivery and real-time analytics to deliver smarter and more engaging campaigns.
It is also working to extend its reach to new cities and markets, while continuing to develop client-centered solutions that maximize brand visibility and return on investment.
“As we celebrate seven years of pioneering performance, our eyes are firmly on the future. We will continue to shape the narrative of outdoor media in Nigeria—driving innovation, delivering immersive brand experiences, and setting new benchmarks for the industry,” Ashaolu added.
As it marks its 7th anniversary, the company remains committed to redefining the future of outdoor media in Nigeria and beyond.