Tag, an emerging deodorant brand, has reaffirmed its commitment to promoting luxurious, premium yet affordable lifestyle through diverse partnerships, and campus-wide activation at the recent Society of Nigerian Theatre Artists (SONTA) 38th International Conference and 39th AGM at Lagos State University, main campus, Ojo town.
The Tag brand, from the stables of Imperio International Limited, is synonymous with freshness, luxury, and affordable products that delight the senses of every savvy consumer. It comes in seven different variants and fragrances and lasts up to 48 hours. Imperio International Limited has a rich portfolio of perfumes, fragrances, skincare, deodorants, and the like.
Speaking at the activation, Roseline Abaraonye, the Marketing Director at Imperio International Limited, said that though the deodorant brand is fairly new in the market is rising and coming up strongly. She also said that there is a Tag deodorant for every consumer. “All the consumers need to do is to tag it on and keep moving for an all-day freshness, she said.
Compared to the brand’s key competitors, she said Tag is quite affordable yet long-lasting. “If you want assortment, varieties depending on your mood for the day, Tag has you covered and a premium yet affordable product. If you are looking for affordable luxury deodorant, Tag is the brand to carry along with you.”
Commenting on the key reason for the campus-wide activation, she said, “Because this is an environment where we have young people, Tag being a vibrant young brand, we believe the brand fits with the community, that’s why we are strongly promoting the young community.”
Speaking about the partnership with the ongoing conference, she said, “The programme is organized by the performing arts group of Nigerian Universities, and it’s a convergence of various universities. If you understand performing arts, you’ll know it is something that’s very lively and active. Those who are involved in it lead an active lifestyle, and that’s what Tag is.
“Tag is here to encourage this active lifestyle and give the artists assurance of freshness from start to finish because our brand actually gives a 48-hour cover. The artists remain fresh from morning when they climb on stage till evening when they get down because of the deodorant Tag. Tag is here to support their all-day freshness.”
She said that Tag is following the five-day programme throughout the week. Her words, “Tomorrow we will be here with the team, Friday, which is the last day of the event. The peak of the event will be at the beach. Tag will be everywhere, encouraging the active lifestyle of the artists while they lounge and run around on the beach to get all the fresh air and freshness. Tag is there, tagging along.”
According to her, Imperio is generally known to make high, premium and quality products at an affordable price. “So we offer affordable luxury. If you want affordable luxury, the stables of Imprio are where to look. We have Tag, which is also a wonderful deodorant and is only in roll-on form for now. The brand is in six variants, offering all the freshness that we have.
The event tagged “Technology, Intercultural Dialogue And The Future Of The Performing Arts”, was a gathering of scholars, dignitaries, including Vice Chancellor of Lagos State University (LASU) is Professor Ibiyemi Olatunji-Bello; the former Vice Chancellor of Nasarawa State University (NSUK) and the Chairman of SONTA Board of Trustees, Shamsudeen Professor Shamsudeen O. O. Amali; Chairman of the occasion, Chief Kayode Aderinokun Chairman, Sparkrod Limited; Prof. Gowon Ama Doki, president of SONTA; Prof. Tunji Azeez, Host and the Dean of School of Creativity, Culture & Tourism Studies, LASU; Dr Babafemi Babatope HOD, Theatre and Films Arts, LASU, the convener; Prof. Rasaki Ojo Bakare, the keynote speaker; Femi Odugbemi, Founder/CEO of Zuri24 Media as the lead paper presenter and a host of others.
