Diageo Elevates Joan Odafe-Ejumedia As Marketing Manager, Reserve Southern, West & Central Africa

Marketing professional, Joan Odafe-Ejumedia who is also one of Brandcom’s Top 35 under 35 professionals has been promoted to the position of Marketing Manager, Reserve Southern, West & Central Africa at Diageo.

With proven delivery of integrated marketing communications strategy, brand visibility executions across retail environments, Promotions (consumer and brand-led), and trade channel management within the FMCG Industry, she led the impactful launch of Don Julio 1942 and drove incredible NSV growth for Singleton and Johnnie Walker Blue Label for Diageo.

Before joining Diageo, she was the Brand Manager, Gum and Candy, West Africa for Mondelez International (Cadbury Nigeria and Ghana Plc.), where she managed brand value delivery to consumers and stakeholders. She joined the company in 2021 as the Perfect Store & Hot Zone Manager.

Her career journey started as a Business Development Executive at Pet-Bamok & Company, where she was responsible for making cold calls, identifying new leads, promoting products, performing follow-up duties, etc.

She then moved to Proximity Communications Nigeria as the Client Service Executive and Administration & Human Resource Executive. At Redbox Africa, Joan served as Business Development Manager.

Other places she has worked include Seven-Up Bottling Company, Ideas House Marketing Communications Limited, Rutforce Marketing Service, and Watermark & Victor.

She holds a Bachelor of Science in Microbiology from the University of Ilorin, UNILORIN, and a master’s degree in Industrial and Labour Relations from the University of Lagos, UNILAG.

She is an alumnus of Orange Academy, Lagos as well as BMA where she capped an Advanced Brand Management, Marketing, and Business Leadership course. Joan is also a member of the Chartered Institute of Marketing.