Tag Excites Students Of YabaTech With Affordable Freshness, Reaffirms Commitment To Luxurious Lifestyle
Tag deodorant has reaffirmed its commitment to encouraging everyday grooming with a blend of luxury, freshness, and affordability for young Nigerians who want to look good, feel confident, and express their individuality.
The brand reaffirmed this through its recent campus-wide activation at Yaba College of Technology (Yaba Tech). The activation drew an impressive turnout of students eager to engage and experience the vibrant Tag lifestyle.
The event gave students an opportunity to interact directly with the brand while discovering the fragrance variant that best reflects their personalities. It featured entertaining activities such as dance competitions, skipping challenges, snooker games competitions, and creative games that created a lively atmosphere on campus.
The Tag team rewarded participating students with branded gifts and product samples, making the engagement not just memorable but also rewarding. It was a refreshing blend of fun and brand education that left a positive aftertaste of excitement and freshness.
From the stables of Imperio International Limited, Tag has quickly built a reputation in the personal care market by offering premium quality deodorants that remain pocket-friendly. The brand comes in seven unique fragrance variants designed for different personalities and moods, with each product delivering up to 48 hours of assured protection.
The fragrances are crafted to boost confidence, especially for young adults who lead active lifestyles and need all-day freshness. Imperio International Limited continues to invest in research and product development in order to expand its robust product line that spans perfumes, skincare solutions, and a range of fragrances tailored to contemporary consumer needs.
Roseline Abaraonye, Marketing Director, Imperio International Limited, reiterated the company’s mission to support young people with products that elevate their everyday lifestyle choices and fit seamlessly into their daily grooming routines.
Her words,” Because this is an environment where we have young people, Tag being a vibrant young brand, we believe the brand fits with the community, that’s why we are strongly promoting the young community.”
She noted that taking the brand to campuses like Yaba Tech is a deliberate move to connect directly with a core segment of the brand’s audience. She described the youth market as vibrant, influential, and future-focused. The activation reflects Tag’s belief in the creativity, ambition, and vibrance of young Nigerians who value freshness as they navigate busy schedules that often include lectures, extracurricular activities, and social engagements. Tag aims to accompany them on every step of their journey, ensuring they remain confident and fresh at all times.
Abaraonye emphasized that although Tag is a relatively new entrant in the deodorant market, it is gaining considerable traction among consumers who desire quality that does not strain their budget. According to her, Tag provides exceptional value by delivering consistency, long-lasting protection, and diverse variants that allow consumers to choose scents based on their preferred mood for the day.
According to her, Imperio is generally known to make high, premium and quality products at an affordable price. “So we offer affordable luxury. If you want affordable luxury, the stables of Imprio are where to look. We have Tag, which is also a wonderful deodorant and is only in roll-on form for now. The brand is in six variants, offering all the freshness that we have.
Students responded enthusiastically, with many seizing the opportunity to shop for their preferred variants at the activation.
Sherifat, one of the students from the Food Science and Technology department, purchased the Ultra Dry Whitening roll-on, noting the reason she bought that particular fragrance, she said, “ My friends recommended it for me. I’ve used other fragrances, but they say it’ll help brighten my underarm, be soft on the skin, and it’s a pleasant fragrance.”
Another student, Favour Nicole from Computer Science, who bought a full carton to restock her supply, described Tag as her go-to deodorant because of its effectiveness, affordability, and trusted performance.
Sherif Ayomide from Building Technology bought multiple fragrances for himself and his friends to ensure everyone enjoys the same refreshing experience.
The campus activation further strengthened Tag’s brand presence and reinforced its alignment with the lifestyle and expectations of today’s youth. The strategy continues to position Tag at the center of youth-driven engagement, where energy and ambition meet innovation and lifestyle enhancement. Through strategic partnerships, targeted visibility, and continuous product innovation, Tag is positioning itself as the fragrance of choice for consumers who do not want to compromise on style, performance, or affordability.