In what has been described as one of the most innovative and strategic product unveilings in recent times, Imperio International Ltd officially launched its highly anticipated Imperio Privé Collection into the Nigerian market at the prestigious Brandcom Awards Ceremony, held over the weekend at the Landmark Event Centre, Victoria Island, Lagos.
The strategic choice of venue and timing has been lauded as a masterstroke in brand positioning, with the launch taking place before an audience of Nigeria’s leading professionals and corporate executives. The Brandcom Awards, known for attracting the country’s business elite, provided the perfect backdrop for introducing what Imperio describes as a premium fragrance line designed for discerning consumers.
Speaking to journalists about the launch, Roseline Abaraonye, Marketing Director for Imperio International, explained the rationale behind the carefully orchestrated unveiling. “We decided to launch our product here based on the audience that is attending this event tonight,” Abaraonye said. “We decided to unveil it here first to this wonderful professionals because it fits with their profile as well as positioning the brand as premium and prestigious today.”
With a proposition anchored on a bold promise that sets it apart from conventional perfume marketing, Imperio Privé positions itself as a premium, exclusive, and aspirational perfume brand. “With this Imperio Privé Collection that we just launched, we are describing it as a scent for people who actually want more than a perfume,” Abaraonye explained. “What we have done is launch the beginning of an aura. Wearing Privé is beyond just wearing a perfume. It’s defining your aura.”
Six Variants for Distinct Personalities
The Imperio Privé collection comprises six premium fragrance variants, each crafted to appeal to different personalities and suit various occasions. As part of the Imperio Genie Collection fragrances, these perfumes are designed to evoke the opulence and sophistication associated with luxury Arabian fragrances. The fragrances are the Imperio Prive’ Cuir Infrarouge, Oud Stallion, Oud Cadenza, Hibiscus Mahaja’d, Tubereuse Astrale and Imperio Prive’ Oud Maracuja’. “If you are looking for something that will elevate you and make you feel more aspirational, then Imperio Privé is your best bet,” Abaraonye noted.
She further noted that the new collection represents the culmination of years of expertise and commitment to quality, adding that Imperio Privé, beyond a commercial venture, is an embodiment of the company’s quarter-century journey in the fragrance industry. “Imperio Privé is a collection born out of passion, precision and prestige with a backstory within the Imperio family. This brand is a story that is bottled in time as we have been in operation for the past 25 years,” she revealed.
“Imperio Privé is a story about being told through a bottle, it is also a celebration of over 25 years of Fragrances and boosting and encouraging bold personalities,” Abaraonye stated.
The launch comes at a time Nigerians prepare for the holiday season. Abaraonye encouraged consumers to embrace the season of giving and self-reward with the brand.
The Privé Perfume Collection is a part of the Imperio Fragrances House Genie Collection and comes in six different variants to appeal to different personalities and preferences.