CWAY Food & Beverages Limited Unveils Innovative Cappuccino Milk Drink For Its Lagos & Southwest Market
In response to evolving consumer preferences and the growing demand for innovative beverage options in the Nigerian market, foremost food and Beverage Company, CWAY Foods and Beverages launched its latest innovation, Cappuccino Milk Drink, a premium coffee-flavoured beverage into the market.
The unveiling, which took place in Ikeja, Lagos, marks a major milestone for the company as it expands its ready-to-drink beverage portfolio with a product designed for quality, convenience, and everyday enjoyment.
Speaking at the launch, Arun Bhintade, General Manager, CWAY Food & Beverages Nigeria Company Limited, expressed the company’s excitement about the new offering: “We are very happy to launch Cappuccino Milk Drink. It is rich in coffee flavour, high in milk value, and nutritious. At CWAY, we consistently listen to consumers and innovate to meet their needs. We never compromise on quality, and our mission is to enrich lives across Nigeria, Africa, and globally.”
Bhintade emphasized that Lagos and the Southwest region remain a strategic focus for the company’s growth. He said, “This product will create tremendous change in Lagos and the Southwest. We believe people will love and enjoy it, and with collective effort, Cappuccino Milk Drink will become one of the strongest products in the market”.
CWAY also announced a unique three-tier pricing and incentive structure designed to reward its trade partners, a new dawn of profitability and partnership. Dele Akinloye, Deputy General Manager, Sales at CWAY Food & Beverages Limited noted that Cappuccino Milk Drink represents not only product innovation but also a new era of mutual profitability.
His words, “Our pricing has three legs: the basic, the target, and the special. The special incentive is something the world has not seen before. Cappuccino will offer our partners more money and unlimited joy. This product is a game changer and ushers in a new world of greater profitability.”
Further highlighting CWAY’s consumer-first approach, he noted, “We never think for the consumers; they tell us what they want. Our research and development team aligns every process with consumer needs, and with our cutting-edge production technology, we can deliver unmatched quality at scale. Wherever, whenever, and whoever. Cappuccino Milk Drink is designed to be available and affordable for everyone.”
Ayobami Awowoyin, Brand Manager for Cappuccino Milk Drink at CWAY Food & Beverages Limited, described the new beverage as a refreshing coffee-flavored drink created for Nigeria’s vibrant, on-the-go population. She also noted that CWAY’s Cappuccino Milk Drink is a tantalizing coffee-milk blend crafted for consumers who crave premium quality, exceptional taste, and convenience. Best served chilled enhancing moments of relaxation, bonding, and fun. She added, “There is no better time for this product than now. It’s a global culture adapted for the Naija vibe. She also highlighted the drink’s nutritional benefits, which include containing milk, its filling, and provides good nutrition.
