Brand Communicator Reaffirms Industry Leadership With 5th LaPRIGA Win, Emerges Marketing Communication Magazine Of The Year

Brand Communicator magazine has once again reaffirmed its position as Nigeria’s foremost marketing communications publication, clinching the Marketing Communication Magazine of the Year award at the landmark 10th Lagos Public Relations Industry Gala and Awards (LaPRIGA) held over the weekend at the prestigious MUSON Centre, Victoria Island, Lagos.

The prestigious recognition, presented by the Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR), marks Brand Communicator’s fifth LaPRIGA win, extending a legacy of excellence that has seen the publication dominate the category since 2017. The award reaffirms the magazine’s unrivaled commitment to professional standards, industry leadership, and impactful journalism in Nigeria’s integrated marketing communications landscape.

According to the Lagos NIPR, the award represents the highest recognition of excellence in journalism, acknowledging Brand Communicator’s sustained commitment to upholding professional standards in publishing and journalism that inform, entertain, and educate while engaging minds, building relationships, influencing marketing decisions, and impacting the future.

Prior now, Brand Communicator received the LaPRIGA PR Magazine of the Year Award from NIPR Lagos State chapter for a record four consecutive years, establishing an unprecedented streak of recognition at the industry’s most prestigious awards platform.

The magazine’s dominance at LaPRIGA mirrors its broader recognition across Nigeria’s marketing communications ecosystem. Brand Communicator’s writers have also won at the LaPRIGA with its Publisher, Joshua Ajayi and Deputy Editor, Jeremiah Agada winning Journalist of the Year recognitions; its writers also receiving multiple wins at the African Awards for Marketing Excellence organized by the Advertisers Association of Nigeria (ADVAN) for Brand Journalist of the Year since 2018, and consecutive (multiple) wins at every edition of the Nestlé Nigeria Media Awards since inception, among others.

Responding to the latest recognition, Joshua Ajayi who is also the Chief Executive of Awesome Communications, expressed profound gratitude to the Lagos Chapter of NIPR while reaffirming the publication’s commitment to excellence.

“We are deeply honoured by this recognition from the Lagos Chapter of NIPR. This fifth LaPRIGA win is proof  to the dedication, passion, and professionalism of our entire team at Brand Communicator,” Ajayi stated. “At Brand Communicator, we are passionate and dedicated to what we do. This award proves that we are in the right direction and will spur us to do even more.”

Ajayi, who has been recognized for three consecutive years on Nigeria’s Top 50 PR Power List, emphasized that the award reinforces Brand Communicator’s mission to continue adding value to the development of Nigeria’s public relations and marketing communications industry.

“This recognition motivates us to continue our commitment to professional journalism, thought leadership, and impactful storytelling that shapes industry conversations and influences marketing decisions across Nigeria,” Ajayi added. “We remain committed to linking the future by keeping the industry abreast of emerging trends through quality, bespoke coverage and reportage.”

Brand Communicator’s excellence extends beyond LaPRIGA recognition. The publication emerged as Best Company in Sustainability Reporting at the Sustainability, Enterprise, and Responsibility Awards (SERAS) in 2020, competing against major media organizations including Channels Television and Arise Television in a rigorous and competitive process.

The magazine has established itself as a comprehensive industry authority through consistent coverage of integrated marketing communications, advertising, branding, and sustainability issues. Over 18 years of publication, Brand Communicator has evolved into an essential educational resource, providing professionals, students and young professionals with insights into industry practices, trends, and opportunities.

Brand Communicator celebrated publishing its 100th edition in early 2025, a milestone that reflects sustained commitment to journalistic excellence and industry leadership.

Beyond publishing excellence, Joshua Ajayi has established Brand Communicator as the convening force behind several influential industry platforms. The publication organizes the annual Brandcom Awards, which has become one of Nigeria’s most credible platforms for recognizing excellence in marketing and communications. Additionally, Brand Communicator organizes Women in Marketing and Communications Conference/Awards (WIMCA), described as the largest gathering of female marketing and communications professionals in Nigeria and Sub-Saharan Africa. The publication has also initiated the Environmental Sustainability Conference, Expo, and Awards (ECOSEA), and hosts Brandcomfest, a major annual thought leadership conference.

Brand Communicator has positioned itself as a media partner to leading marketing communications platforms across Nigeria and Africa. The publication collaborates with major industry events including the Lagos Advertising Ideas Festival (LAIF), the Loeries Africa Middle East, African Cristal Festival, National Advertising Conference, among others.