Major global advertising groups, including Omnicom Media, WPP, and Dentsu, have secured brand spots in OpenAI’s newly introduced Ad Pilot program on ChatGPT, despite the substantial entry cost.
According to reporting from Adweek, Omnicom Media has confirmed that more than 30 of its clients have already secured advertising placements in the OpenAI ads pilot program.
This development represents a strategic pivot for OpenAI as it explores new monetisation channels beyond subscription revenue.
Recall that OpenAI recently introduced the advertising pilot in ChatGPT, which marked a significant shift in its revenue strategy after previously avoiding in-product ads.
The company announced in a blog post that some U.S. users of ChatGPT’s free tier and $8-per-month Go subscription plan will begin seeing embedded advertisements.
According to the company, OpenAI has set a minimum investment of $200,000 for advertisers participating in its early advertising test, known as the OpenAI Ad Pilot Program.