Omnicom

Global media, marketing and corporate communications holding company, Omnicom, has announced plans to consolidate its global creative agencies under one organisation called Omnicom Advertising Group (OAG). The new structure will…

In a bid to boost its offering for clients, Omnicom Advertising Collective, which consists of many of the holding company's creative agencies including Goodby Silverstein & Partners, Zimmerman and Dieste has launched a dedicated…

By Catie Keck Following last year's commitments from brands and agencies to shift some ad dollars to media channels that are focused on diverse communities, the next question is how to make sure these were not one-off pledges and…

Mercedes-Benz has consolidated its global marketing and communications assignment with Omnicom after a formal review. The car maker spends an estimated $890 million on measured media according to COMvergence. Publicis Groupe also…

Omnicom Media Group is working with Australian-based analytics firm Amplified Intelligence, to measure whether people are actually paying attention to ads placed by advertisers or not. Omnicom struck a deal with Amplified…

Omnicom’s OMD remains the top media agency network by billings according to the latest COMvergence report. The COMvergence global billings rankings report is based on 2020 media agency and group billings, including digital media…

Global health technology and beauty giant Philips has awarded its creative, public relations and media accounts, worth $300m, to Omnicom following a review. Philips will work with a cross-agency team drawn from several Omnicom shops…

Omnicom 's Credera has agreed to acquire a majority stake in Areteans, a leading global services and solutions company, to extend its depth in digital transformation, digital marketing and ecommerce capabilities. Commercial details…

Omnicom has weathered another decline in organic growth over the fourth quarter, falling 9.6% to $3.7bn, a modest improvement on the 11.7% fall reported in the third quarter. Across the full year, organic growth slipped 11.1% to…

Daimler AG has handed over its global media duties to the Omnicom Media Group (OMG). The account is estimated to be worth up to $950m. WPP's GroupM had managed the majority of the business in Europe and the APAC region. Omnicom was…