One of Nigeria’s leading public relations and reputation management consultancies, Chain Reactions Africa, has emerged as one of the standout agencies at the SABRE Awards Africa 2026, clinching three awards across key categories following its highest nominations in the awards shortlist.
SABRE Awards Africa is a reputable platform that celebrates the continent’s most effective communications campaigns, agencies, and practitioners.
The integrated marketing communications consultancy had already set the tone ahead of the ceremony, recording the highest number of nominations in Africa across multiple prestigious categories, continuing an upward trajectory from seven wins in 2024 to eight finalist spots in 2025.
The agency also secured an early Gold SABRE Award in the Travel & Leisure category for its work on the Lagos Shopping Festival, delivered in partnership with the Lagos State Government and ARAMANDA Exp.
The agency secured wins in Measurement & Evaluation, Public Sector/Government, and Travel & Leisure showcasing its strength in strategy, execution, and measurable impact.
Chain Reactions Africa won the Superior Achievement in Measurement & Evaluation category for its experiential PR campaign, “The Vibranium,” which repositioned 9mobile Nigeria under its new identity as T2. The campaign was recognised for its data-driven approach and its ability to deliver measurable outcomes beyond traditional brand storytelling.
In the Public Sector/Government category, the agency was honoured for “From Reforms to Recovery,” a strategic communications campaign developed in collaboration with the Presidency to amplify the gains of Nigeria’s economic reform agenda. The campaign stood out for effectively translating complex policy narratives into accessible and engaging communication for diverse stakeholders.
Further demonstrating its versatility, Chain Reactions Africa also secured a win in the Travel & Leisure category for its work on the maiden edition of the Lagos Shopping Festival. The campaign leveraged integrated PR strategies to drive awareness, participation, and positioning for the large-scale retail and tourism initiative.
The triple win highlights the agency’s consistent focus on building campaigns that deliver tangible business and reputational outcomes, rather than simply generating visibility.
With this latest recognition, Chain Reactions Africa continues to strengthen its position as a leading player in Africa’s communications industry, demonstrating that locally driven insights, when combined with global standards, can compete and win on the continental stage.
The 2026 Africa SABRE Awards shortlist, comprising over 120 campaigns selected from more than 500 entries, showcases the strength and creativity of Africa’s PR and communications industry. The campaigns were evaluated by a jury of industry leaders and recognised Superior Achievement in Branding, Reputation and Engagement.
