As part of its efforts to promote holistic hair care solutions and deepen engagement with women, Hair Harmony, a fast-growing hair care brand from the stables of Imperio Cosmetics, made a vibrant debut at Zikoko’s Hertitude 2026 event, positioning itself as a go-to brand for diverse hair needs.
The new hair care brand from Imperio Cosmetics became the ‘main character’ at the women-focused gathering, tagged “Main Character Energy, “offering not just products but an immersive self-care experience that combined education, consultation, and beauty services.
Speaking at the event, Naomi Concordia Atafiri-Biyang, Head of Digital Marketing at Imperio International, described the activation as a natural fit for the brand’s mission.
“Today, one of our brands, Hair Harmony, is live at Zikoko’s Hertitude 2026. Hair Harmony is a new hair care brand that caters to all types of hair, natural hair, locks, and permed hair,” she said.
“Anything that has to do with making women feel beautiful, comfortable, and ensuring they have solutions to their hair concerns, that’s really why we’re here.”
At the event, attendees had access to free scalp consultations from a trichologist, helping them better understand their hair needs before receiving tailored product recommendations. The brand also showcased a wide range of products, including shampoos, conditioners, scalp oils, hair food variants, and mists.
Beyond product displays, the Hair Harmony booth evolved into a wellness hub, featuring a hairstylist, makeup artist, and henna artist, creating a space where women could pause, recharge, and indulge in self-care.
For Esther Ahamba, Growth Brand Manager at Imperio International, the partnership with Hertitude was both strategic and symbolic.
“Hertitude is an activity that vouches for women, it elevates womanhood and celebrates confidence,” she said.
“That’s what Hair Harmony is all about. We associate with women and their vision, helping them bring out the best in themselves.”
She emphasised the emotional and cultural significance of hair in women’s lives, noting that the brand aims to meet both functional and aspirational needs.
“One key thing about a woman is her hair; it’s her glory. You have to take care of it with the right products, which is where Hair Harmony comes in,” Ahamba added.
“Radiant hair starts with harmony. When your scalp and hair are in sync, you produce healthy hair.”
Ahamba also positioned the brand as accessible yet premium, designed for modern women who prioritise self-care.
“Our products are very affordable but also luxurious. Hair Harmony is for the girlies who know what they want and want to live healthy in all aspects of life from their crown to their toes,” she said.
Echoing this sentiment, Hannat Mogaji, Digital Marketing Strategist at Imperio International, highlighted the intentionality behind the collaboration.
“Our partnership with Hertitude was very intentional. This is a space for women to feel safe, celebrated, and expressive. Being able to see the joy on their faces and how they engage with the experiences we’ve created, it’s truly magical.”
According to Mogaji, the brand’s inclusivity is central to its identity. “Hair Harmony is for every woman, whether you have dreadlocks, relaxed hair, natural hair, wear wigs, braids, or are transitioning. As long as you have hair, Hair Harmony is for you,” she added.
Attendees at the event responded enthusiastically, with many purchasing products after consultations or prior positive experiences.
Naya, one of the customers, said she opted for the anti-dandruff cream to tackle recurring scalp issues.
“After braiding my hair, it starts to itch and flake. I hope this works. If it does, I’ll keep coming back again and again,” she said.
Omar, who wears dreadlocks, purchased a leave-in conditioner and hair mist. “I believe it’s going to help my dreads grow better and stay moisturised, even under the sun. You’re going to really love your hair,” she said.
For Ziki, the purchase was based on prior results. “I’ve tried it before, and it reduced dandruff and itching. The hair mist keeps my hair moisturised and smells amazing,” she noted.
Marianne, a natural hair enthusiast, expressed confidence in the brand’s quality.
“I like to use authentic products, and Hair Harmony looks authentic. I think it meets the standard,” she said.
Others, like Rachel and Faith, were drawn in by the personalised consultations.
“They checked my scalp and recommended products with aloe vera and Jamaican castor oil,” Rachel explained.
“I’ve been battling dandruff for years. I really hope this will be the end of that journey,” Faith added.
First-time user Nneka Okafor also credited the on-site trichologist for her purchase decision.
“She checked my scalp and said it was dry, so she recommended the hair mist and oil. That’s why I bought them,” she said.
With its successful outing at Hertitude, Hair Harmony appears to be positioning itself not just as a product line but as a lifestyle brand rooted in confidence, inclusivity, and self-expression.
