International strategic communications agency LSF PR has been named a finalist at the
2026 SABRE EMEA Awards across two categories: Capital Markets Communications
and Superior Achievement in Brand-Building (Diamond SABRE).
The nominations recognize LSF PR’s work with UAC of Nigeria PLC and BIC,
spanning both corporate and brand-building disciplines, and delivered through the
agency’s Nigeria office.
The Capital Markets Communications nomination recognises LSF PR’s work supporting
UAC of Nigeria on the acquisition of Chivita | Hollandia (CHI) Limited, one of the most
significant FMCG transactions in Nigeria in recent years.
The Brand-Building (Diamond SABRE) nomination reflects a multi-year programme for
BIC, repositioning the brand in Nigeria from a product-familiar stationery company into
a purpose-led, multi-category FMCG business with strong local and African relevance.
The SABRE Awards, organised by PRovoke Media, are among the most respected global
benchmarks for excellence in public relations, recognising superior achievement in
branding, reputation and engagement.
Bidemi Zakariyau Akande, Founder & CEO, LSF PR, said: “We’re pleased to see
this work recognised at the SABRE EMEA Awards. Both nominations reflect the
strength of what our Africa team continues to deliver work that sits at the intersection of
business, reputation and long-term brand strategy.
As an agency, we’ve always been focused on building international capability from the
ground up. Leading our UK operations while continuing to oversee our Africa work has
reinforced the importance of delivering consistently across markets and ensuring that
the work coming out of Africa is positioned where it belongs – on a global stage.
Tolu Akin-Aribisala, Managing Director, LSF PR Africa, added: “We’re proud of
the work and, more importantly, the team behind it. These nominations speak to the
level of thinking, execution and consistency that goes into what we do every day.
Across both entries, the focus has been on delivering work that is not only visible, but
meaningful, work that supports business outcomes, builds trust and stands up to
scrutiny. That’s something the team takes seriously, and it’s encouraging to see it
recognized at this level.”
The SABRE EMEA Awards ceremony will hold in London on May 21st, 2026.
