Truecaller Expands Into eSIM Business In Nigeria, 28 Other Countries To Diversify Revenue Streams
Truecaller, a caller ID company, has expanded into the travel eSIM market with the launch of its eSIM services for travellers. The expansion comes as the company seeks to diversify its revenue streams and reduce dependence on advertising income amid declining earnings from ads.
According to the company, the service will initially be available across 29 countries, including Nigeria, the United States, the United Kingdom, Canada, Australia, South Africa, Egypt, Germany, France, Spain, Italy, and several other European markets.
The caller identification platform said the subscription plans for it range from 1GB valid for seven days to 20GB lasting 30 days.
However, India, Truecaller’s largest market, was notably excluded from the rollout, likely due to the country’s strict telecom regulations around eSIM providers. India had previously moved against companies such as Airalo and Holafly over concerns related to fraudulent usage.
To power the new offering, Truecaller said it partnered with global connectivity provider Telna and telecom software firm Telness Tech.
Despite entering a market already occupied by players such as Airalo, Holafly, Roamless, and Saily, Truecaller believes its existing user base of more than 500 million monthly active users gives it a competitive advantage.
According to the company’s Chief Operating Officer, Fredrik Kjell, rival eSIM startups had to build their audiences from scratch, while Truecaller can market the service directly within an app already trusted by hundreds of millions of users globally.
He noted that the company’s long-standing relationship with users could improve both distribution and pricing efficiency for the eSIM product.
The expansion comes at a critical period for the company following weaker financial performance in the first quarter of 2026. Truecaller recently cut about 70 jobs across several departments after reporting a 27 per cent decline in net sales to 362 million Swedish kronor ($39.34 million), while advertising revenue dropped by 44 per cent.
In response, the company has been focusing on subscription-based services such as AI Assistant and Family Protection, with the newly launched eSIM business expected to create an additional source of recurring revenue.
The move also reflects growing global interest in eSIM technology, driven by increasing travel demand and wider smartphone compatibility. Over the past year, several eSIM startups, including Airalo, Roamless, Kolet, eSIMo, and Truley, have attracted fresh investment as adoption continues to rise worldwide.
