ADMARP will host the 2026 edition of its Digital Product Growth Summit on November 27 in Lagos, as the organisation moves to spotlight the role of product thinking in driving digital growth across Africa.
The summit, scheduled to hold at 157 Gardens Events Centre, Lagos, will focus on the theme, “Great Marketing Doesn’t Start at the Campaign, it Starts at the Product.”
The event is expected to bring together professionals and stakeholders across marketing, product development, technology and digital growth to examine how businesses can build and grow digital products in an increasingly competitive market.
As part of the summit, ADMARP has also announced the Digital Product Growth Awards 2026, which will recognise individuals and teams contributing to the growth of digital products across Africa.
The awards will recognise product thinkers, growth professionals, marketers, creators, AI and MarTech innovators, as well as brands and teams shaping the digital product ecosystem.
According to ADMARP, the awards are designed to recognise the people behind digital growth, rather than focusing solely on the products and campaigns themselves.
Nominations for the awards are currently open, with entries closing on October 10, 2026. The winners will be presented at the Digital Product Growth Summit in November.
The summit’s theme places the product at the centre of marketing and growth, highlighting the growing connection between product development, customer experience, marketing and business growth.
For digital businesses, this means moving beyond campaign-led marketing to consider how products are designed, positioned and improved to meet customer needs and drive sustained growth.
The 2026 summit and awards come at a time when artificial intelligence, marketing technology and changing consumer behaviour continue to reshape how businesses develop and market digital products.
ADMARP is inviting professionals and organisations interested in digital product growth to participate in the summit and submit nominations for the awards.
The Digital Product Growth Summit 2026 will hold on November 27 at 157 Gardens Events Centre, Lagos.
Awards nominations close on October 10, 2026, while the awards presentation will take place during the summit.
