BIC Nigeria Wraps Up A Back-To-School Season Built Around Creativity, Learning Self-Expression
The start of a new school year brings a renewed focus on learning, creativity and preparation for the months ahead. For BIC Nigeria, this makes the Back-to-School season a natural moment to create experiences that go beyond classroom preparation, celebrating the creativity and individuality that children bring to every stage of learning, while connecting families with products that help bring those moments to life throughout the school year.
This year, BIC Nigeria marked the season with a series of experiences designed to celebrate creativity, learning and self-expression, connecting families with the brand across physical activations, retail and media touchpoints.
At the heart of the season was the BIC Back-to-School Experience Center, held August 28 to 30 at Ikeja City Mall, Lagos. Over the three days, families took part in games, creative activities and interactive experiences that let children connect with their peers, learn, play and express themselves.
The activation extended into retail outlets, with in-store experiences across Lagos, Port Harcourt, Owerri, Ibadan and Abuja, giving more families the chance to engage with BIC while shopping for school essentials, take part in activities, and enter a raffle draw for prizes.
Beyond physical spaces, BIC carried the conversation across digital and traditional media, as well as influencer partnerships, bringing relatable voices into the conversation around creativity and learning both in and outside the classroom. As part of these engagements, participants were rewarded with gift bags of BIC products to support their children through the new school season, along with everyday home essentials.
Together, these experiences reflect BIC’s ongoing commitment to building meaningful connections with families, not just through products but through moments that support children as they explore, create and grow. With in-store activations continuing through September 30, families still have an opportunity to engage with BIC as they settle into the new school year.
Stay connected with BIC Nigeria for updates on the brand’s activities; follow @bic.nigeria on Instagram and TikTok.
