Marketing professional, Chioma Otisi-Igwe has been appointed by FrieslandCampina as its Marketing Manager for Peak Milk, its flagship dairy brand.
In her new role, she is expected to develop and execute marketing strategies to strengthen Peak Milk’s brand positioning and drive consumer engagement and business growth.
Chioma is a results-driven marketing professional with expertise in developing and executing strategic marketing plans, leveraging data-driven insights to drive business growth, and optimising brand portfolios across channels. She has a proven track record in market share growth, household penetration and the development of marketing campaigns that strengthen brand awareness, affinity and consumer consideration.
Prior her appointment, Chioma was Marketing Manager at Three Crowns, FrieslandCampina. Before her position as Three Crowns Manger, she held various roles at the same company including Junior Brand Manager, Peak; Brand Manager, Three Crowns; and Senior Brand Manager, Ready-to-Drink (RTD).
She also worked at Nigerian Breweries Plc as Assistant Brand Manager, Fayrouz, having begun her career in Nigeria as a Marketing Intern at Juhel Nigeria Limited.
Her professional experience further includes roles as Sales Consultant at Oriflame UK Ltd and Sales Advisor at River Island.
Chioma holds a Bachelor of Arts in Marketing from the University of Huddersfield and a Master of Science in International Marketing from the University of Birmingham.