The Nigerian Institute of Public Relations (NIPR) has retained its position as the world’s Best Public Relations Association after winning the Global Alliance for Public Relations and Communication Management award for the second consecutive year.
NIPR clinched the prestigious global recognition ahead of competing professional associations from North America, Latin America, Europe, Asia, India and the Middle East.
President of the Global Alliance, Prof. Justin Green, announced the development on Friday during the World Public Relations Forum (WPRF) Digital Campaign Programme in Abuja.
Green congratulated the NIPR, describing the back-to-back achievement as a testament to Nigeria’s growing professional competence, experience and capacity in public relations and strategic communication.
He said the award would be formally presented at the WPRF awards ceremony scheduled for the following week but considered it necessary to announce the development ahead of the event in recognition of its significance to Nigeria and the institute.
The achievement comes as Nigeria prepares to host the World Public Relations Forum in Abuja, an event Green described as one of the largest international gatherings of public relations and communication professionals ever organised.
According to him, the forum is expected to attract participants from 126 countries, including public relations practitioners, academics, students and representatives of leading international organisations.
Institutions expected at the event include the United Nations, African Union, World Bank, Interpol, World Customs Organisation and the European Commission.
Green further disclosed that more than 28 high commissioners, governors and other prominent dignitaries were expected to attend the forum.
He said President Bola Tinubu would serve as the chief host, while the presidents of Kenya and Zambia were also expected to participate. The Zambian president, he added, would deliver the keynote address.
The Global Alliance president also called on young Nigerians, particularly content creators and social media influencers, to support efforts to promote the forum, noting that they play an increasingly important role in shaping public opinion and the future of global communication.
He urged young people to use their digital platforms and influence to advance responsible communication and promote Nigeria’s hosting of the international gathering.
Green noted that the campaign to bring the World Public Relations Forum to Africa started more than a decade ago, despite initial reservations about the continent’s capacity to host an event of such global significance.
Nigeria’s retention of the award further reinforces the country’s growing visibility in the global public relations and communications industry, as it prepares to welcome delegates from across the world to Abuja.