Female Marketing Communications Professionals, Brands Shine At WIMCA 2020

L-R: Dr. Tola Bamigbaiye-Elatuyi, Executive Director, Marketing HS Media Group; Omobolanle Victor-Laniyan, Head of Sustainability, Access Bank Plc and WIMCA Awardee; Yetunde Adegbite, Managing Director, Posterscope Nigeria and Joshua Ajayi, Convener, WIMCA at the 2020 Women In Marketing and Communications Conference/Awards (WIMCA) held at Hibrid Studio, Lagos recently.

Female marketing and communications professionals including brands have been honoured at the 2020 edition of the prestigious Women in Marketing & Communications Conference/Awards (WIMCA) for their contributions to the growth of the Nigerian Integrated Marketing Communications industry.

WIMCA organised by leading brands and marketing publication, Brand Communicator, since inception, has been a platform that recognises, encourages and rewards excellent female professionals, brands and organisations for their contributions to their various industries and the country at large.

The event in its fourth edition was held at Hibrid Studio and broadcast to the world through virtual platforms. The event is divided into two sections; conference and awards. Before awarding the professionals, the conference part took place with the theme, “Generation equality; imperatives of gender inclusion for the growth of brands and marketing communications.”

Commenting on the awards, Convener of WIMCA, Joshua Ajayi, said WIMCA is one of the awards in the industry that is not paid for and remains credible since inception. In his words, “women who are making the difference in their various fields are being rewarded for their exceptional role to the growth of the marketing communications industry.

“Yearly, we want more women to be inspired, break the glass ceiling and change the narrative of Nigeria. Also, we encourage brands to continue to support women with various initiatives which we reward every year.”

Similarly, the Project Coordinator of WIMCA, Tolulope Egbewumi said the event continues to inspire women to be the best they can be year in year out. “More women are rising to the top of their career, some who spoke to us said our award is part of the motivation and they look forward to it every year hoping that soon WIMCA will recognize them,” she disclosed.

Remarkably, in the individuals’ awards category and in the fast moving consumer goods category, Victoria Uwadoka, Corporate Communications Manager, Nestle Nigeria Plc was awarded the outstanding female corporate communications professional of the year.

Similarly, in the fast moving consumer goods category, Bunmi Adeniba, Marketing Director, Home Care, Ghana and Nigeria, Unilever Nigeria emerged the outstanding female marketing professional of the year.

Also, in the financial technology category, Cherry Eromosele, Chief Marketing Officer, Interswitch Limited emerged the outstanding female marketing professional of the year.

Meanwhile, Chineze Amanfo; the Lead, Public Relations, 9mobile was awarded the outstanding female corporate communications professional of the year (in the IT &Telecoms category).

Interestingly, Temitope Jemerigbe, Managing Director, DKK & Associates Limited emerged the outstanding female creative advertising professional of the year.

Similarly, Nike Odutola; General Manager, Southern Africa, X3M Ideas Limited was awarded the emerging female creative advertising professional of the year for her remarkable performance.

For her exceptional performance in the public relations space, Caroline Oghuma; Executive Head, Corporate Affairs, MultiChoice Nigeria was awarded the outstanding female public relations professional of the year.

In the same vein, Tolulope Olorundero, Founder, Mosron Communications was awarded emerging female public relations professional of the year.

In the Out-of-Home Advertising category, Khadijah Okunnu-Lamidi; Founder/ CEO, Slice Media emerged the outstanding female out of home advertising professional of the year.

The Outstanding Female Media Independent Professional of the year went to Yetunde Adegbite; Managing Director, Posterscope Nigeria.

Other awardees for the individual category include: Ose Osundeko, Group Head, Digital Marketing, Fidelity Bank Plc who emerged outstanding female digital marketing professional of the year; Simisola Hughes-Obisesan, Creative Director, Leo Burnett Lagos clinched the outstanding female creative advertising director of the year.

Also, Omokehinde Thomas, Group Head, RED WOI.F Company was awarded emerging female digital marketing professional of the year; Omobolanle Victor-Laniyan, Head of Sustainability, Access Bank Plc emerged outstanding female sustainability professional of the year and Uduneje N. Daphne, News Reporter, Pilot Newspaper emerged outstanding female brands and marketing journalist of the year.

Amazingly, Mowunmi Owodunni was awarded Lifetime Achievement Award for her role in growing the marketing communications industry in Nigeria.

In the brand category, Knorr Seasoning, Unilever Nigeria emerged outstanding seasoning brand of the year while Darling Hair, Godrej Consumer Product Limited emerged outstanding hair care brand of the year and also the most outstanding female friendly brand of the year.

Also, Access Bank Plc (The W Initiative) was awarded the outstanding female friendly bank of the year while Felix King Foundation emerged outstanding female centric foundation of the year.