Fearless Energy Drink, a non-alcoholic energy boosting beverage has partnered with HIPtv, Nigerian basic cable television for the 2020 Headies Awards.
Composed of 25 categories, the Headies is a music awards show established in 2006 by the Hip Hop World Magazine of Nigeria to recognize exceptional performances, promising artistes, prominent talents, and outstanding achievements in the Nigerian music industry. The annual ceremony features performances by established and promising artists.
The categories include Next Rated Artiste, Best Recording, Song of the Year, Album of the Year, Best Collaboration, Producer of the Year, Best Performer, Best Rap Album, amongst others.
The 13th edition of The Headies, held In October 2019 at the Eko Convention Centre in Victoria Island, was hosted by Nigerian rapper Reminisce and media personality Nancy Isime. Burna Boy set a record for the most nominations in one night with 10 nominations; Teni followed closely with 6 nominations; and Wizkid with 5. The ceremony featured performances from a number of artists, including Styl-Plus, Sunny Neji, Duncan Mighty, Teni and Victor AD. Rema bagged the Next Rated award, beating Fireboy DML, Joeboy, Lyta, Victor AD and Zlatan Ibile.
For the 2020 edition, the year under review July 2019-September 2020, Fem by Davido; Nobody—dj Neptune ft Joeboy& Mr Eazi; Joro—Wizkid; Mafo—Naira Marley; and Duduke—Simi has been nominated for the Song of the Year category.
The production of the Fearless Energy Drinks began in 2017 at the Beverage Factory with 2 unique flavours – Fearless Classic and Fearless Red Berry by the Rites Food Limited.
Launched in 2007, Rite Foods Limited is a subsidiary of the Ess-Ay Holdings Limited. The beverage company began the production of sausage rolls in 2008 and sales followed shortly after. The company’s other brands include Bigi carbonated drink with 11 variants, Bigi water and Bigisausage beef rolls.