UAC Foods, a subsidiary of the leading diversified company, operating in the food and beverage, real estate, paint and logistics sectors of the economy, UAC of Nigeria PLC (UAC), has appointed marketing professional, Adebola Williams as its General Manager for Marketing.
In her new position, Williams will be expected to coordinate marketing direction as well as drive business growth for UAC Foods.
Prior her appointment, Williams who is a marketing practitioner with over 14 years’ experience across marketing management (brand development and brand building), advertising and content development, brand activation & events, and media management (traditional and digital), was the Category Lead, Gum & Candy, West Africa, for Mondelēz International.
Her professional journey which also involved stints at Leo Burnet (Rosabel), DDB Lagos and Pernod Ricard has seen her drive business growth for several brands in the FMCG (beverages, gum, candy, seasoning and personal care), premium and luxury wines and spirits, telecoms (MTN and GLO), and financial industry through effective brand commercial and communication strategies. She has also led successful execution of projects influencing product sales, and tracking of Return on Investment (RoI).
Adebola Williams is an alumna of the Lagos State University (LASU) where she studied law. She also attended the Lagos Business School, Pan-Atlantic University (PAU) where she underwent a Senior Management Programme in Business Administration and Management.
She is a founding member of A Whole New Life, a team of professionals dedicated to empowering children in orphanages with educational opportunities.